Painting the Metaverse R.E.D. with Esports
The following proposes a partnership between Horizon Worlds, a social virtual reality app from Facebook (Meta), and several major esports organizations. The objective is to
Category: Brands
Redefining Brands in Esports
Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio
Esports Storytelling Spotlight: Coca-Cola
“Those who tell the stories rule society.” Plato Coca-Cola is making noise with its first global campaign since 2016. During its rollout, Selman Careaga, president of the
Winning Esports Marketing with Cultural Branding part 3
This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your
Winning Esports Marketing with Cultural Branding part 2
This is the second entry in a three part series. Click here to download the entire guide (PDF). Online gaming spaces are marked by a shared ethos that members participate in due to passion for games, not because they
Winning Esports Marketing with Cultural Branding part 1
This is the first entry in a three part series. Click here to download the entire guide (PDF). There are brands, and there are iconic brands. As
Esports Storytelling for Brands and Marketers
The 21st century revolt against interrupt advertising calls for marketing that will: capture attention, build loyalty, and drive sales for your brand. This reality is
Esports Storytelling for Brands and Marketers – Part 3
This is the final entry in a three part series. Click here to download the entire guide (PDF). Activision Blizzard’s Overwatch is a popular multiplayer
Esports Storytelling for Brands and Marketers – Part 1
This is part one of a three part series. Click here to download the entire guide (PDF). There are good stories and there are bad
Understanding Esports Regions
“A region is an area of land that has common features. A region can be defined by natural or artificial features.” — National Geographic Encyclopedia