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Hacking Esports and Gaming with Brand Activations
This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know: …
Redefining Brands in Esports
Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports…
Three Problems with Esports Marketing
Episode number eight of the eSports iQ podcast series takes a no-holds barred look at three…
One Ring to Rule Them All
“I got a really big team.They need some really big rings.They need some really nice things.”Drake…
Esports Storytelling Spotlight: Coca-Cola
“Those who tell the stories rule society.”Plato Coca-Cola is making noise with its first global campaign…
Winning Esports Marketing with Cultural Branding part 3
This is the final entry in a three part series. Click here to download the entire guide (PDF).…