Esports Sponsorship’s Location Paradox

April 14, 2021

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Categories:Podcast, Marketing, Sponsorship

The latest episode of the eSports iQ podcast series highlights the important role that location plays in sponsorship, and how that affects marketing communications in competitive video games. Topics include: Why location is important to the sponsorship ROI equation How regional interest affects competitive video game fandom How digital marketing techniques are key to brand … Continue reading “Esports Sponsorship’s Location Paradox”

Understanding Esports Regions

March 29, 2021

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Categories:analytics, Insights, Fans, eSports iQ, Brands, Marketing, Sponsorship

“A region is an area of land that has common features. A region can be defined by natural or artificial features.” — National Geographic Encyclopedia   Guild Esports recently signed a two-year sponsorship deal with sandwich franchise Subway. The multi-million-pound partnership covers 55 EMEA (Europe, the Middle East and Africa) markets. It also illustrates how geography factors heavily into esports sponsorship. … Continue reading “Understanding Esports Regions”

Why Esports Teams Should Go To College

March 14, 2021

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Categories:Podcast, College, eSports iQ, Brands

The latest episode of the eSports iQ podcast series details the challenges competitive video game organizations face building stronger brands. And how they benefit from working with collegiate esports programs. Including: Integrating into local communities Gaining access to new audiences Creating innovative fan acquisition models Previous podcast episodes (in video format) are hosted on our … Continue reading “Why Esports Teams Should Go To College”

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