eSports iQ Podcast Launch

February 24, 2021

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Categories:Podcast, Marketing

To extend our content family into audio-friendly formats, we’re launching the eSports iQ podcast!   The series will focus on hot topics across the world of esports marketing.   The inaugural episode is an audio reading of the 2021 Guide to Esports Influencer Marketing.   Video versions are hosted on our YouTube channel.   The … Continue reading “eSports iQ Podcast Launch”

The 2021 Guide to Esports Influencer Marketing, part 4

February 8, 2021

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Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Sponsorship

Note: This is the final installment of a four part series. Click here to download the entire report (PDF). Dealing with demographics It is always important to connect with audiences that mirror demographics of your target market. This may seem irrelevant since esports fans are typically described as Millennial and Gen Z males. However, according … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 4”

The 2021 Guide to Esports Influencer Marketing, part 3

February 8, 2021

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Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Streaming

Note: This is the third of a four part series. Click here to download the entire report (PDF).  Finding influencers and activating brand ambassadors Riot Games’ League of Legends is the world’s #1 esports title. Case in point: The 2020 League of Legends World Championship drew 3.8 million peak viewers and racked up 139 million … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 3”

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