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Understanding Esports Influence

August 12, 2020

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Categories:analytics, eSports iQ, Video

“Influence may be the highest level of human skills.” Author unknown The latest eSports iQ video series (click thumbnail below) explores the dynamics of influence among Fnatic, G2 Esports and Team Liquid fans. Key insights Content creators are esports influencers without playing professionally  Team audiences are fragmented across multiple game titles  Non-endemic partners benefit from understanding the unique nature of esports influence  Esports personalities (casters) have significant influence among team fans  Pro … Continue reading “Understanding Esports Influence”

League of Legends Esports in Europe

July 29, 2020

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Categories:analytics, Insights, Fans, eSports iQ

“We consider ourselves very much in the leather helmet days…People forget that because, in the esports space, nine years is a long time. But we’re still very much in our infancy.”  David Higdon, Global Head of Communications, Esports at Riot Games via The Verge Riot Games recently announced a complete rebrand of its League of Legends esports ecosystem. The new brand is a first step … Continue reading “League of Legends Esports in Europe”

Branding in the Age of Esports

June 10, 2020

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Categories:Insights, Brands, Marketing

“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”  Michael Eisner, former Chairman and CEO of the Walt Disney Company  It’s alive All successful brands have distinct personalities. And much like humans, these personalities develop over the course of years. Meaning while brand image can change over time, personality is more consistent.   … Continue reading “Branding in the Age of Esports”

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