Brands

Esports Storytelling for Brands and Marketers – Part 3

July 17, 2021

Tags: esports partnerships, Ivory, Ralph Lauren, esports storytelling, G2 Esports, Overwatch

Categories:Advertising, Brands, Marketing, Sponsorship

This is the final entry in a three part series. Click here to download the entire guide (PDF).   Activision Blizzard’s Overwatch is a popular multiplayer game (released in 2016) featuring a rich cast of characters, known as “heroes.” The game’s backstory is set in a time of global crisis, when an international task force … Continue reading “Esports Storytelling for Brands and Marketers – Part 3”

Esports Storytelling for Brands and Marketers – Part 1

July 16, 2021

Tags: DHL, Grubhub, esports storytelling, marketing stories, BMW, esports brand marketing

Categories:Brands, Marketing, Sponsorship

This is part one of a three part series. Click here to download the entire guide (PDF).   There are good stories and there are bad lies. Or, as Seth Godin put it in All Marketers are Liars Tell Stories, “Everyone is a liar…The stories we tell ourselves are lies that make it far easier … Continue reading “Esports Storytelling for Brands and Marketers – Part 1”

Esports Storytelling for Brands and Marketers

July 18, 2021

Tags: brand storytelling, esports storytelling, marketing stories, eSports marketing

Categories:Insights, Advertising, Brands, Marketing, Sponsorship

The 21st century revolt against interrupt advertising calls for marketing that will: capture attention, build loyalty, and drive sales for your brand. This reality is particularly relevant in the world of esports – full of digitally-savvy, hard-to-reach consumers.  Fortunately, storytelling is a breakthrough brand marketing tool for connecting with audiences across the world. This powerful … Continue reading “Esports Storytelling for Brands and Marketers”

Understanding Esports Regions

March 29, 2021

Tags: FPS, MOBA, esports regions, eSports iQ, esports audience analytics, esports brand marketing, brands

Categories:analytics, Insights, Fans, eSports iQ, Brands, Marketing, Sponsorship

“A region is an area of land that has common features. A region can be defined by natural or artificial features.” — National Geographic Encyclopedia   Guild Esports recently signed a two-year sponsorship deal with sandwich franchise Subway. The multi-million-pound partnership covers 55 EMEA (Europe, the Middle East and Africa) markets. It also illustrates how geography factors heavily into esports sponsorship. … Continue reading “Understanding Esports Regions”

Why Esports Teams Should Go To College

March 14, 2021

Tags: collegiate esports, esports teams, branding, eSports

Categories:Podcast, College, eSports iQ, Brands

The latest episode of the eSports iQ podcast series details the challenges competitive video game organizations face building stronger brands. And how they benefit from working with collegiate esports programs. Including: Integrating into local communities Gaining access to new audiences Creating innovative fan acquisition models Previous podcast episodes (in video format) are hosted on our … Continue reading “Why Esports Teams Should Go To College”

The 2021 Guide to Esports Influencer Marketing, part 4

February 8, 2021

Tags: LATAM, esports influencer marketing, influencer marketing, esports audience analytics, Twitch

Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Sponsorship

Note: This is the final installment of a four part series. Click here to download the entire report (PDF). Dealing with demographics It is always important to connect with audiences that mirror demographics of your target market. This may seem irrelevant since esports fans are typically described as Millennial and Gen Z males. However, according … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 4”