The 2021 Guide to Esports Influencer Marketing, part 1
This is the first of a four part series. Click here to download the entire report (PDF). According to McKinsey, electronic sports (esports) is, “a specific subset of
This is the first of a four part series. Click here to download the entire report (PDF). According to McKinsey, electronic sports (esports) is, “a specific subset of
With 2020 ending, here is a look back at all eSports iQ articles published this year. Enjoy! Latin American Esports Fan Profile A look at competitive video game enthusiasts across Latin America; key
“Values aren’t buses…They’re not supposed to get you anywhere. They’re supposed to define who you are.” Jennifer Crusie The world of competitive video games, while no
“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner, former
“If you create a good product and a unique product, they will buy it. It just has to be something different. It has to be high quality.”
Note: The SlideShare version of the playbook can be found here. In June 2016 Blicx, Ltd. – a market research firm based in the UK
Part I of the series can be found here. The year 2016 has seen increased sponsorship and advertising spend in eSports, to the tune of
“People have different tastes in games. There are totally different genres. There’s very little overlap,” said George Woo, events organizer at Intel. “They are truly
Earlier this month, renowned venture capitalist and trends analyst, Mary Meeker released her comprehensive, annual Internet industry overview. The report contains a treasure trove of
“Whether brands can play a legitimate role in e-sports is a question I’d love to see answered,” — Paul Smith, founder and CEO of Repucom
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