The Brand Paradigm in eSports Sponsorship
The words “brand” and “branding” have long since become cliché. From its roots in the world of commercial products, the term is now apart of
The words “brand” and “branding” have long since become cliché. From its roots in the world of commercial products, the term is now apart of
Image courtesy of Ryan McGuire via Gratisography.com Marketers are beginning to pay attention to electronic sports (eSports). As video games continue to evolve from hobby
Two weeks ago, Nielsen released data from their study on engaging the U.S. eSports fan. Interestingly enough, the two infographics on the link point to a stark dissonance between what’s
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