Made for the Metaverse: Summoner NFTs
Brand activations can employ Web 3.0 technologies to create relevant experiences for gamers
Category: Marketing
The Golden Rules for Brand Activations in the Metaverse
The metaverse is a highly experimental platform but all brand activations should follow these golden rules
Made for the Metaverse: The Counter-Strike Hall of Fame
Brand activations in the metaverse benefit from employing esports marketing to attract gamers
Gaming’s Metaverse Lessons for Nike
Nike should embrace NFTs according to principles proven true by the video game industry
Painting the Metaverse R.E.D. with Esports
The following proposes a partnership between Horizon Worlds, a social virtual reality app from Facebook (Meta), and several major esports organizations. The objective is to
The Secret to Esports Co-Branding
This article outlines key principles of effective co-branding in esports and gaming. A partnership between Mars Wrigley’s Skittles and Gamma Labs’ G FUEL energy drink
Unlocking Crypto’s Esports Potential
Episode number ten of the eSports iQ podcast series discusses why emotional connection is the missing piece for crypto companies’ esports marketing. Including how to
Fixing Esports Brand Building
Episode number nine of the eSports iQ podcast series explores the complexity of building strong brands in competitive video games and how to overcome it.
Hacking Esports and Gaming with Brand Activations
This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know: The estimated 474 million esports fans are a subset
Redefining Brands in Esports
Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio