Unlocking Crypto’s Esports Potential

Episode number ten of the eSports iQ podcast series discusses why emotional connection is the missing piece for crypto companies’ esports marketing. Including how to become emotionally relevant through:

  • Promoting shared meaning
  • Tapping into the pleasure principle
  • Empowering creative experiences

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!



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