Fixing Esports Brand Building

Episode number nine of the eSports iQ podcast series explores the complexity of building strong brands in competitive video games and how to overcome it. Including:

  • Why dilution in esports hurts branding
  • How mascots and personification helps brand building
  • The benefits of differentiation

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!

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