Esports Storytelling for Brands and Marketers – Part 3
This is the final entry in a three part series. Click here to download the entire guide (PDF). Activision Blizzard’s Overwatch is a popular multiplayer
This is the final entry in a three part series. Click here to download the entire guide (PDF). Activision Blizzard’s Overwatch is a popular multiplayer
This is part one of a three part series. Click here to download the entire guide (PDF). There are good stories and there are bad
The seventh installment of the eSports iQ podcast series explores FTX’s $210 million, 10-year naming-rights deal with TSM. Specifically, how FTX utilized brand storytelling in
Episode six (#6) of the eSports iQ podcast series discusses BMW’s Heroes of Rivalry manga series. Topics include: How BMW weaves its brand into esports
The latest episode of the eSports iQ podcast series highlights the important role that location plays in sponsorship, and how that affects marketing communications in competitive video games. Topics
“A region is an area of land that has common features. A region can be defined by natural or artificial features.” — National Geographic Encyclopedia
Episode three (#3) of the eSports iQ podcast series explores the ROI of influencer marketing in esports. Specifically, why Oakley’s partnership with Seth “Scump” Abner
The second episode (#2) of the eSports iQ podcast series explores how video game content affects esports marketing. Including how: Video game play and athletics
The inaugural episode of the eSports iQ podcast series features a reading of the 2021 guide to esports influencer marketing. The entire guide is available
This is the final installment of a four part series. Click here to download the entire report (PDF). It is always important to connect with audiences that mirror demographics of your target
Esports Group is committed to helping brands and marketers make an emotional connection and build trust with esports and online gaming audiences across the world.
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