Tags: podcast, esports influencer marketing, eSports iQ
Categories:Podcast, MarketingTo extend our content family into audio-friendly formats, we’re launching the eSports iQ podcast! The series will focus on hot topics across the world of esports marketing. The inaugural episode is an audio reading of the 2021 Guide to Esports Influencer Marketing. Video versions are hosted on our YouTube channel. The … Continue reading “eSports iQ Podcast Launch”
Tags: LATAM, esports influencer marketing, influencer marketing, esports audience analytics, Twitch
Categories:Influencer Marketing, eSports iQ, Brands, Marketing, SponsorshipNote: This is the final installment of a four part series. Click here to download the entire report (PDF). Dealing with demographics It is always important to connect with audiences that mirror demographics of your target market. This may seem irrelevant since esports fans are typically described as Millennial and Gen Z males. However, according … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 4”
Tags: brand ambassadors, esports influencer marketing, esports audience analytics, League of Legends, Twitch
Categories:Influencer Marketing, eSports iQ, Brands, Marketing, StreamingNote: This is the third of a four part series. Click here to download the entire report (PDF). Finding influencers and activating brand ambassadors Riot Games’ League of Legends is the world’s #1 esports title. Case in point: The 2020 League of Legends World Championship drew 3.8 million peak viewers and racked up 139 million … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 3”
Tags: esports influencer marketing, influencer marketing, influencers, esports audience analytics, Twitch
Categories:Influencer Marketing, eSports iQ, Brands, Marketing, StreamingNote: This is the second of a four part series. Click here to download the entire report (PDF). How to proceed Traditionally, influencer marketing depends on finding people who are passionate about and active in your niche. For example, a cosmetic and an athleticwear brand will pursue different influencers. In esports, prominent personalities are active … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 2”
Tags: esports influencer marketing, influencer marketing, influencers, eSports iQ, esports audience analytics
Categories:Influencer Marketing, analytics, MarketingThe rapid growth of electronic sports (esports) is changing the face of digital entertainment. Similar growth of digital media has also enabled influencers to flourish in about every major category imaginable. These two mega-trends have given birth to the notion of esports influencers: popular gaming personalities who attract large online followings and empower a refreshing … Continue reading “The 2021 Guide to Esports Influencer Marketing”
Tags: MLB, Ninja, esports influencer marketing, influencer marketing, influencers, eSports iQ, esports audience analytics, NFL, NBA, Twitch
Categories:Influencer Marketing, analytics, Brands, Marketing, StreamingNote: This is the first of a four part series. Click here to download the entire report (PDF). Introduction According to McKinsey, electronic sports (esports) is, “a specific subset of online gaming with a focus on the competition between human players…in a video/computer game with predefined rules.” While competing at video games is not new (think: arcade games of the past), it is a novel concept for many outside … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 1”
