Marketing

Branding in the Age of Esports

June 10, 2020

Tags: eSports iQ, IBM Watson, AI, esports brand marketing, branding

Categories:Insights, Brands, Marketing

“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”  Michael Eisner, former Chairman and CEO of the Walt Disney Company  It’s alive All successful brands have distinct personalities. And much like humans, these personalities develop over the course of years. Meaning while brand image can change over time, personality is more consistent.   … Continue reading “Branding in the Age of Esports”

Esports Sponsorship ROI

May 15, 2019

Tags: audience analytics, eSports iQ, IBM Watson, AI, eSports marketing, eSports sponsorship, ROI

Categories:analytics, Fans, eSports iQ, Marketing, Sponsorship

“We are at a tipping point where more than ever before, brands are seriously looking at esports as a massive marketing opportunity.”  Adrian Staiti, Executive Vice President, Global Partnerships at Lagardère Sports via Esports Insider The secret is out: Competitive video games are a bona-fide marketing platform for reaching younger audiences across the globe. So, it’s no surprise that … Continue reading “Esports Sponsorship ROI”

Overwatch League Sponsorship ROI

March 14, 2018

Tags: insights, esports audience analytics, esports brand marketing, Overwatch League

Categories:analytics, Insights, Marketing, Sponsorship

“The most pivotal moments in people’s lives revolve around emotions. Emotions make stories powerful.”     — Brandon Stanton  Esports is a bona-fide opportunity to connect with the passion of fast-growing, but hard-to-reach audiences. And the prospect of building an emotional connection with digital sport fans is moving more brand marketers into action.    In that light, we previously measured brand engagement among Team SoloMid fans. This time around, let’s analyze how Overwatch League (OWL) fans feel about the brands they engage with.    The goal is a data-driven approach … Continue reading “Overwatch League Sponsorship ROI”

Esports in the Age of Brand Relevance

May 25, 2017

Tags: Generation Z, esports brand marketing, League of Legends, Red Bull

Categories:Marketing

According to Interpublic Group (IPG) agency Golin – when it comes to brands, “talkability” trumps truth. Golin’s 2017 Global Relevance Review also reveals that popularity, not trustworthiness, rules when it comes to relevance. Basically, today’s consumers want brands to be relevant to personal interests and passions. Let’s take a look at how these findings apply … Continue reading “Esports in the Age of Brand Relevance”

Three Reasons Employers Need Esports

April 20, 2017

Tags: HR, college, eSports, recruiting

Categories:College, Marketing

We are living in the age of branding. As more and more interactions move towards digital, strong brand presence helps cut through the noise. Everyone from universities, cities and even individuals are focusing on brand identity.  Likewise, organizations – vying to entice and keep top talent – should strongly consider esports as a tool in … Continue reading “Three Reasons Employers Need Esports”

The State of Esports Brand Marketing

April 5, 2017

Tags: brands, eSports, eSports marketing

Categories:Marketing

The power of passion is massive. So it’s no surprise that esports – a passion point for millions of millennials across the globe – is already being hailed as the next big thing for marketers. Still, for non-endemics, it remains mostly frontier land. To shed light on the topic, Esports Group collaborated with Blicx Research … Continue reading “The State of Esports Brand Marketing”