Esports Storytelling for Brands and Marketers – Part 3

July 17, 2021

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Categories:Advertising, Brands, Marketing, Sponsorship

This is the final entry in a three part series. Click here to download the entire guide (PDF).   Activision Blizzard’s Overwatch is a popular multiplayer game (released in 2016) featuring a rich cast of characters, known as “heroes.” The game’s backstory is set in a time of global crisis, when an international task force … Continue reading “Esports Storytelling for Brands and Marketers – Part 3”

Esports Storytelling for Brands and Marketers – Part 1

July 16, 2021

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Categories:Brands, Marketing, Sponsorship

This is part one of a three part series. Click here to download the entire guide (PDF).   There are good stories and there are bad lies. Or, as Seth Godin put it in All Marketers are Liars Tell Stories, “Everyone is a liar…The stories we tell ourselves are lies that make it far easier … Continue reading “Esports Storytelling for Brands and Marketers – Part 1”

Esports Storytelling for Brands and Marketers

July 18, 2021

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Categories:Insights, Advertising, Brands, Marketing, Sponsorship

The 21st century revolt against interrupt advertising calls for marketing that will: capture attention, build loyalty, and drive sales for your brand. This reality is particularly relevant in the world of esports – full of digitally-savvy, hard-to-reach consumers.  Fortunately, storytelling is a breakthrough brand marketing tool for connecting with audiences across the world. This powerful … Continue reading “Esports Storytelling for Brands and Marketers”

BMW, Manga and Esports Storytelling

May 9, 2021

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Categories:Podcast, Marketing

The latest episode of the eSports iQ podcast series is a discussion BMW’s Heroes of Rivalry manga series. Topics include:   How BMW weaves its brand into esports outside the direct context of video games Why manga is a perfect storytelling format What partners like Cloud9, Fnatic, and G2 Esports can learn from the automotive … Continue reading “BMW, Manga and Esports Storytelling”

Esports Sponsorship’s Location Paradox

April 14, 2021

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Categories:Podcast, Marketing, Sponsorship

The latest episode of the eSports iQ podcast series highlights the important role that location plays in sponsorship, and how that affects marketing communications in competitive video games. Topics include: Why location is important to the sponsorship ROI equation How regional interest affects competitive video game fandom How digital marketing techniques are key to brand … Continue reading “Esports Sponsorship’s Location Paradox”

Understanding Esports Regions

March 29, 2021

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Categories:analytics, Insights, Fans, eSports iQ, Brands, Marketing, Sponsorship

“A region is an area of land that has common features. A region can be defined by natural or artificial features.” — National Geographic Encyclopedia   Guild Esports recently signed a two-year sponsorship deal with sandwich franchise Subway. The multi-million-pound partnership covers 55 EMEA (Europe, the Middle East and Africa) markets. It also illustrates how geography factors heavily into esports sponsorship. … Continue reading “Understanding Esports Regions”

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