Why Esports Teams Should Go To College
This eSports iQ podcast episode illustrates how professional esports teams stand to benefit from embracing collegiate programs across the USA. Including: Integration into local communities
Category: Brands
The 2021 Guide to Esports Influencer Marketing, part 4
This is the final installment of a four part series. Click here to download the entire report (PDF). It is always important to connect with audiences that mirror demographics of your target
The 2021 Guide to Esports Influencer Marketing, part 3
This is the third of a four part series. Click here to download the entire report (PDF). Riot Games’ League of Legends is the world’s #1 esports title. Case
The 2021 Guide to Esports Influencer Marketing, part 2
This is the second of a four part series. Click here to download the entire report (PDF). Partnering with social media influencers is
The 2021 Guide to Esports Influencer Marketing, part 1
This is the first of a four part series. Click here to download the entire report (PDF). According to McKinsey, electronic sports (esports) is, “a specific subset of
2020 eSports iQ Rewind
With 2020 ending, here is a look back at all eSports iQ articles published this year. Enjoy! Latin American Esports Fan Profile A look at competitive video game enthusiasts across Latin America; key
Winning Esports Sponsorships with AI
“Values aren’t buses…They’re not supposed to get you anywhere. They’re supposed to define who you are.” Jennifer Crusie The world of competitive video games, while no
Branding in the Age of Esports
“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner, former
Winning Esports Merchandise
“If you create a good product and a unique product, they will buy it. It just has to be something different. It has to be high quality.”
Presenting the Esports Playbook: For Brands and Marketers
Note: The SlideShare version of the playbook can be found here. In June 2016 Blicx, Ltd. – a market research firm based in the UK