The 2021 Guide to Esports Influencer Marketing, part 4

February 8, 2021

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Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Sponsorship

Note: This is the final installment of a four part series. Click here to download the entire report (PDF). Dealing with demographics It is always important to connect with audiences that mirror demographics of your target market. This may seem irrelevant since esports fans are typically described as Millennial and Gen Z males. However, according … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 4”

The 2021 Guide to Esports Influencer Marketing, part 3

February 8, 2021

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Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Streaming

Note: This is the third of a four part series. Click here to download the entire report (PDF).  Finding influencers and activating brand ambassadors Riot Games’ League of Legends is the world’s #1 esports title. Case in point: The 2020 League of Legends World Championship drew 3.8 million peak viewers and racked up 139 million … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 3”

The 2021 Guide to Esports Influencer Marketing, part 2

February 8, 2021

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Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Streaming

Note: This is the second of a four part series. Click here to download the entire report (PDF).  How to proceed Traditionally, influencer marketing depends on finding people who are passionate about and active in your niche. For example, a cosmetic and an athleticwear brand will pursue different influencers. In esports, prominent personalities are active … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 2”

2020 eSports iQ Rewind

December 22, 2020

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Categories:analytics, Insights, eSports iQ, Advertising, Brands, Marketing, Sponsorship, Streaming

With 2020 ending, here is a look back at all eSports iQ articles published this year. Enjoy!    Latin American Esports Fan Profile A look at competitive video game enthusiasts across Latin America; key insights into audience attitudes, behaviors and lifestyle interests; demonstrates how AI-powered language translation identifies top influencers. [Click here to read] Winning Esports Merchandise The business of esports merchandise continued to evolve in 2020; three data-driven best practices; … Continue reading “2020 eSports iQ Rewind”

Understanding Esports Audience Overlap pt. 3

December 9, 2020

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Categories:analytics, Insights, Fans, eSports iQ

“At Burning Man, the audience is the show: the boundaries between stage and public overlap and melt. Every form of self-expression, every fantasy… everything has a place.”   Margherita Missoni This is the third, and final, installment in a series dedicated to exploring the overlap between esports interest. See the first and second parts, here and here.   The objective: employ audience analytics to fill … Continue reading “Understanding Esports Audience Overlap pt. 3”

Understanding Esports Audience Overlap

November 20, 2020

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Categories:analytics, Fans, eSports iQ

The global esports experience continues to grow. According to Newzoo’s 2020 Global Esports Market Report, the total esports audience will grow to 495 million in 2020 – a year-over-year growth of +11.7%. Growth which represents increased opportunity to engage fans and attract sponsors.  However, esports remains an umbrella term – covering competitive play across multiple game titles. And the structure present in traditional sports, which makes it easy for marketers to understand their … Continue reading “Understanding Esports Audience Overlap”

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