Episode three (#3) of the eSports iQ podcast series explores the ROI of influencer marketing in esports. Specifically, why Oakley’s partnership with Seth “Scump” Abner is impactful. Including how:
- Influencers and creators give brands a human voice in the world of online gaming
- Traditional sponsorship within/outside of esports is surprisingly different
- Brands can connect to audiences through the storytelling potential offered by gaming creators
Previous podcast episodes (in video format) are hosted on our YouTube channel.
The podcast is also available on Apple, Google and Spotify. Enjoy!