Category: Marketing

The Marketer’s Guide to Gaming Culture – Part Three

Note: This is a repost of the Gaming Marketing Institute’s original article. The third installment of the marketer’s guide to gaming culture picks up where the

The Marketer’s Guide to Gaming Culture – Part One

Note: This is a repost of the Gaming Marketing Institute’s original article. Culture shapes attitudes and beliefs, both of which motivate people to act in

Gaming Influencer Marketing Explained – Part Three

NOTE: This is a repost of the Gaming Marketing Institute’s original post. Gaming influencer marketing comes in many different flavors. Part two of this series explored strategies involving

Gaming Influencer Marketing Explained – Part Two

NOTE: This is a repost of the Gaming Marketing Institute’s original post. Gaming influencer marketing comes in many different varieties. Part one of this series explained creator-focused

Gaming Influencer Marketing Explained – Part One

NOTE: This is a repost of the Gaming Marketing Institute’s original post. Gaming influencer marketing is any form of advertising or promotion that taps into

The Marketer’s Guide to Game Experiences – Part One

Video games are much more than just virtual worlds. They are quickly becoming a valuable advertising medium for connecting with hard-to-reach audiences and demographics. For

Gaming Campaigns for Digital Marketers

Editor’s note: This is a repost of the original post by the Gaming Marketing Institute. Pringles, an American-based snack brand, partnered with IGN, a video

Gaming Marketing Made Simple – Full Course

The gaming industry is massive – estimated to grow from $281 billion in 2023 to over $665 billion by 2030. Yet, gaming marketing remains an

Gaming Marketing FAQ Report

Gaming is no longer a niche activity. It is a mass medium commanding the attention of billions each year.For marketers, that means gaming is a

Why Esports Brands Need Anime

Here is why esports teams should use anime to build media brands