Why Esports Brands Need Anime

Episode number thirteen of the eSports iQ podcast series explores Team Liquid’s Wave of One marketing campaign – to demonstrate why esports teams should use anime to build media brands. Including:

  • The importance of shared meaning in brand building
  • Competitive video games encourage brand dilution
  • Why content is a business driver for positive customer actions

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!

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