Fixing Esports Brand Building
Episode number nine of the eSports iQ podcast series explores the complexity of building strong brands in competitive video games and how to overcome it.
Category: Marketing
Hacking Esports and Gaming with Brand Activations
This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know: The estimated 474 million esports fans are a subset
Redefining Brands in Esports
Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio
Three Problems with Esports Marketing
Episode number eight of the eSports iQ podcast series takes a no-holds barred look at three issues that hinder widespread audience growth for competitive video
One Ring to Rule Them All
“I got a really big team. They need some really big rings. They need some really nice things.” Drake Chinese team Edward Gaming (EDG) are League of Legends (LoL) world
Esports Storytelling Spotlight: Coca-Cola
“Those who tell the stories rule society.” Plato Coca-Cola is making noise with its first global campaign since 2016. During its rollout, Selman Careaga, president of the
Winning Esports Marketing with Cultural Branding part 3
This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your
Winning Esports Marketing with Cultural Branding part 2
This is the second entry in a three part series. Click here to download the entire guide (PDF). Online gaming spaces are marked by a shared ethos that members participate in due to passion for games, not because they
Winning Esports Marketing with Cultural Branding part 1
This is the first entry in a three part series. Click here to download the entire guide (PDF). There are brands, and there are iconic brands. As
Esports Storytelling for Brands and Marketers
The 21st century revolt against interrupt advertising calls for marketing that will: capture attention, build loyalty, and drive sales for your brand. This reality is