analytics

Understanding Esports Influence

August 12, 2020

Tags: G2 Esports, influencers, audience analytics, eSports iQ, audience insights, Fnatic, Team Liquid

Categories:analytics, eSports iQ, Video

“Influence may be the highest level of human skills.” Author unknown The latest eSports iQ video series (click thumbnail below) explores the dynamics of influence among Fnatic, G2 Esports and Team Liquid fans. Key insights Content creators are esports influencers without playing professionally  Team audiences are fragmented across multiple game titles  Non-endemic partners benefit from understanding the unique nature of esports influence  Esports personalities (casters) have significant influence among team fans  Pro … Continue reading “Understanding Esports Influence”

League of Legends Esports in Europe

July 29, 2020

Tags: European esports, audience analytics, eSports iQ, League of Legends

Categories:analytics, Insights, Fans, eSports iQ

“We consider ourselves very much in the leather helmet days…People forget that because, in the esports space, nine years is a long time. But we’re still very much in our infancy.”  David Higdon, Global Head of Communications, Esports at Riot Games via The Verge Riot Games recently announced a complete rebrand of its League of Legends esports ecosystem. The new brand is a first step … Continue reading “League of Legends Esports in Europe”

VALORANT’s Esports Potential

May 11, 2020

Tags: VALORANT, eSports iQ, esports audience analytics, Riot Games

Categories:analytics, Insights, eSports iQ

“We’re overwhelmed by the initial interest and excitement in VALORANT. We have massive dreams for what this game can be as an esport, and we’re excited to embark on this long esports journey with our players,”  Whalen Rozelle, Senior Director of Global Esports at Riot Games via InvenGlobal  VALORANT – Riot Game’s new tactical shooter title – is still in closed beta but is already generating buzz. For example, several gaming organizations and professional players are eyeing the competitive scene. … Continue reading “VALORANT’s Esports Potential”

The Esports Attention Economy

April 22, 2020

Tags: attention economy, audience analytics, eSports iQ, audience insights

Categories:analytics, Insights, eSports iQ

“Before you can have a share of market, you must have a share of mind.”  Linda Wolf, former chairman and CEO of Leo Burnett Worldwide  Amid the COVID-19 global pandemic – gaming video content is having a coming of age moment. See: Twitch topped three billion hours watched over the first quarter of 2020. Likewise, competitive video games are currently the world’s lone sport, which … Continue reading “The Esports Attention Economy”

Winning Esports Merchandise

March 25, 2020

Tags: NYXL, Puma, merchandise, FaZe Clan, eSports iQ, esports brand marketing, Cloud9

Categories:analytics, eSports iQ, Brands

“If you create a good product and a unique product, they will buy it. It just has to be something different. It has to be high quality.”   Rocky Savio, chief merchandising officer for the Atlanta FaZe via ESPN The convergence of fashion and esports is gaining steam. With non-endemic brand partnerships, ranging from high fashion (Louis Vuitton) to athletic wear (Champion), serving notice that the momentum is real.   As a result, the business of esports merchandise is positioned to … Continue reading “Winning Esports Merchandise”

Latin American Esports Fan Profile

February 26, 2020

Tags: Latin America, audience analytics

Categories:analytics, eSports iQ

“Latin America has a lot of players. Natively and digitally, players have a wider vision in how they consume digital media. But brands and companies don’t have the insight into what esports is yet.”  Juan Carlos Cortizo, CEO of Pro Play Esports via VentureBeat  Up to this point, eSports iQ analytics have focused on English speaking audiences. However, rapid growth of language translation in AI platforms like IBM Watson has dismantled language barriers. … Continue reading “Latin American Esports Fan Profile”