analytics

Understanding Esports Audience Overlap pt. 2

December 2, 2020

Tags: CSGO, Call of Duty, esports audience analytics, Overwatch League, fan insight, DoTA2, League of Legends

Categories:analytics, Insights, Fans

“We have made the difficult decision to cease operations for our dedicated daily esports editorial and content…We recognize esports as an opportunity to expand our audience, and we’ll continue to do so through coverage from the broader team for major events, breaking news and coverage.”  ESPN spokesperson via Esports Observer Note: This is the second installment … Continue reading “Understanding Esports Audience Overlap pt. 2”

Understanding Esports Audience Overlap

November 20, 2020

Tags: CSGO, Call of Duty, esports audience analytics, fan insight, FIFA, League of Legends, Rocket League

Categories:analytics, Fans, eSports iQ

The global esports experience continues to grow. According to Newzoo’s 2020 Global Esports Market Report, the total esports audience will grow to 495 million in 2020 – a year-over-year growth of +11.7%. Growth which represents increased opportunity to engage fans and attract sponsors.  However, esports remains an umbrella term – covering competitive play across multiple game titles. And the structure present in traditional sports, which makes it easy for marketers to understand their … Continue reading “Understanding Esports Audience Overlap”

Winning Esports Influencer Marketing with AI

October 28, 2020

Tags: video game streaming, influencer marketing, eSports iQ, esports audience analytics, Netflix

Categories:analytics, Insights, eSports iQ, Marketing, Streaming, Uncategorized

Earlier this summer, Netflix sponsored a competitive APEX event to promote a new movie title on its streaming service. The Old Guard Invitational was an all-female tournament featuring streamers and aspiring pro players, hosted by esports casters. It was also an example of how to reach esports and gaming audiences.   The revolution will be streamed Video game live streaming is a digital version of the highly social experiences of yesteryear’s arcade games. The growing popularity of this medium has elevated a new generation of creators on platforms like Twitch and … Continue reading “Winning Esports Influencer Marketing with AI”

Winning Esports Sponsorships with AI

September 9, 2020

Tags: eSports iQ, IBM Watson, AI, esports brand marketing, eSports sponsorship

Categories:analytics, eSports iQ, Brands, Marketing, Sponsorship

“Values aren’t buses…They’re not supposed to get you anywhere. They’re supposed to define who you are.”  Jennifer Crusie The world of competitive video games, while no longer a secret, still holds significant opportunity for non-endemic brands and marketers.  However, one of the biggest hurdles is selecting the right entry point to reach digital sport audiences – e.g. partnering with a game publisher, league operator, or team. And rightfully so, as esports is an out-of-market experience for those outside of gaming.  Nonetheless, all compelling sponsorships begin with partners who … Continue reading “Winning Esports Sponsorships with AI”

Understanding Esports Influence

August 12, 2020

Tags: G2 Esports, influencers, audience analytics, eSports iQ, audience insights, Fnatic, Team Liquid

Categories:analytics, eSports iQ, Video

“Influence may be the highest level of human skills.” Author unknown The latest eSports iQ video series (click thumbnail below) explores the dynamics of influence among Fnatic, G2 Esports and Team Liquid fans. Key insights Content creators are esports influencers without playing professionally  Team audiences are fragmented across multiple game titles  Non-endemic partners benefit from understanding the unique nature of esports influence  Esports personalities (casters) have significant influence among team fans  Pro … Continue reading “Understanding Esports Influence”

League of Legends Esports in Europe

July 29, 2020

Tags: European esports, audience analytics, eSports iQ, League of Legends

Categories:analytics, Insights, Fans, eSports iQ

“We consider ourselves very much in the leather helmet days…People forget that because, in the esports space, nine years is a long time. But we’re still very much in our infancy.”  David Higdon, Global Head of Communications, Esports at Riot Games via The Verge Riot Games recently announced a complete rebrand of its League of Legends esports ecosystem. The new brand is a first step … Continue reading “League of Legends Esports in Europe”