Esports Sponsorship Spotlight
“The issue is that esports is not one thing, unlike baseball and the NFL. Each game within the esports world is its own game in
Category: analytics
More Esports Sponsorship ROI
“At some point, someone will ask, if I have to spend one dollar, is that best spent on esports versus a TV spot versus something
Three Truths about Esports Monetization
“Revenue cures everything in the business world.” Jon Taffer Last month’s buyout of Infinite Entertainment, by Immortals Gaming Club, created one of the world’s largest esports
eSports iQ Commercial Launch is Here!
“It is not the function of the artist to be the critic. The winnowing out, the deciding what is good from what is bad, comes
Esports Sponsorship ROI
“We are at a tipping point where more than ever before, brands are seriously looking at esports as a massive marketing opportunity.” Adrian Staiti, Executive Vice President, Global
Female Esports Fan Profile
“I think it starts with confronting and dispelling the bias that females are not esports fans or that they don’t like to play traditional esports
Teaching Watson the Language of Esports
2018 has been a banner year for the esports industry.
Overwatch League Audience Profile
Esports growth is being fueled by its audience. See: A quarter of the world’s population will be aware of esports by 2021 (Newzoo research). In turn, understanding
eSports iQ – Version 3.0
The esports experience continues to grow roots in the physical world. For example, the Overwatch League recently expanded to Atlanta (USA) and Guangzhou (China). Likewise, eSports iQ version 3.0 is now
eSports iQ – Version 2.0
Last month marked the debut of our esports audience analytics dashboard. And, based on generous user feedback, eSports iQ version 2.0 features some key improvements. Including: OpTic Gaming team fans are now included in the audiences European football fan measurement Purchase insights for all