eSports Sponsorship Insight – May 2016

June 7, 2016

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Categories:outlook, Sponsorship, Sponsorship Report, sports

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please visit http://www.entivagroup.net or contact us here. Profile | Comcast Xfinity Note: This announcement occurred on June … Continue reading “eSports Sponsorship Insight – May 2016”

eSports, Sponsors and TV

June 6, 2016

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Categories:Advertising, Analysis, Sponsorship, TV

Note: This post contains a preview of the June 2016 edition of eSports Sponsorship Insight. Competitive video games continued their TV odyssey Friday June 3rd, 2016 with the second installment of Turner Sports’ ELeague Season #1. The Group B finals between, Ninjas in Pyjamas (NiP) and G2 eSports, was aired at 10pm EST on TBS, and … Continue reading “eSports, Sponsors and TV”

eSports Sponsorship Insight – April 2016

May 4, 2016

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Categories:Analysis, Industry, Insight, Marketing, Sponsorship, Sponsorship Report

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please visit http://www.entivagroup.net or contact us here. Profile | ESL Struggles with Hypocrisy The Electronic Sports League … Continue reading “eSports Sponsorship Insight – April 2016”

eSports Sponsorship Insight – March 2016

March 29, 2016

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Categories:Analysis, Industry, Insight, Marketing, outlook, Sponsorship, Sponsorship Report

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please visit http://www.entivagroup.net or contact us here. Profile | ASUS This week’s sponsorship profile is on Mario … Continue reading “eSports Sponsorship Insight – March 2016”

The Brand Paradigm in eSports Sponsorship

March 22, 2016

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Categories:Analysis, Brands, Marketing, outlook, Sponsorship, sports

The words “brand” and “branding” have long since become cliché. From its roots in the world of commercial products, the term is now apart of common vernacular used to describe everything from companies, people, and even intangible concepts. A brand represents the distinguishing symbol(s), which encapsulates both factual and emotional characteristics affecting perception of an … Continue reading “The Brand Paradigm in eSports Sponsorship”

eSports Sponsorship: Winning Consumer Attention and Engagement

March 15, 2016

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Categories:Brands, Insight, Marketing, marketplace, Sponsorship

Image courtesy of Ryan McGuire via Gratisography.com Marketers are beginning to pay attention to electronic sports (eSports). As video games continue to evolve from hobby to leading form of entertainment, consumer attention has also become a rare commodity. Into this picture, enters the eSports experience; built atop wildly popular video game ecosystems, it draws massive … Continue reading “eSports Sponsorship: Winning Consumer Attention and Engagement”

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