The 2021 Guide to Esports Influencer Marketing, part 4

February 8, 2021

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Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Sponsorship

Note: This is the final installment of a four part series. Click here to download the entire report (PDF). Dealing with demographics It is always important to connect with audiences that mirror demographics of your target market. This may seem irrelevant since esports fans are typically described as Millennial and Gen Z males. However, according … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 4”

2020 eSports iQ Rewind

December 22, 2020

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Categories:analytics, Insights, eSports iQ, Advertising, Brands, Marketing, Sponsorship, Streaming

With 2020 ending, here is a look back at all eSports iQ articles published this year. Enjoy!    Latin American Esports Fan Profile A look at competitive video game enthusiasts across Latin America; key insights into audience attitudes, behaviors and lifestyle interests; demonstrates how AI-powered language translation identifies top influencers. [Click here to read] Winning Esports Merchandise The business of esports merchandise continued to evolve in 2020; three data-driven best practices; … Continue reading “2020 eSports iQ Rewind”

Winning Esports Sponsorships with AI

September 9, 2020

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Categories:analytics, eSports iQ, Brands, Marketing, Sponsorship

“Values aren’t buses…They’re not supposed to get you anywhere. They’re supposed to define who you are.”  Jennifer Crusie The world of competitive video games, while no longer a secret, still holds significant opportunity for non-endemic brands and marketers.  However, one of the biggest hurdles is selecting the right entry point to reach digital sport audiences – e.g. partnering with a game publisher, league operator, or team. And rightfully so, as esports is an out-of-market experience for those outside of gaming.  Nonetheless, all compelling sponsorships begin with partners who … Continue reading “Winning Esports Sponsorships with AI”

League of Legends Sponsorship ROI

November 6, 2019

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Categories:analytics, Insights, eSports iQ, Sponsorship

“Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”  Michael Burke, chairman and CEO of Louis Vuitton via AdWeek Fashion brand Louis Vuitton recently teamed up with Riot Games – in connection with the League of Legends World … Continue reading “League of Legends Sponsorship ROI”

Esports Sponsorship Spotlight

October 16, 2019

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Categories:analytics, Fans, eSports iQ, Sponsorship

“The issue is that esports is not one thing, unlike baseball and the NFL. Each game within the esports world is its own game in the same way League of Legends is the NFL and Overwatch is Major League Baseball.” Ed Gold, Marketing Director at State Farm via eventmarketer The latest eSports iQ video series (click thumbnail … Continue reading “Esports Sponsorship Spotlight”

More Esports Sponsorship ROI

September 25, 2019

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Categories:analytics, eSports iQ, Sponsorship

“At some point, someone will ask, if I have to spend one dollar, is that best spent on esports versus a TV spot versus something else? And if we can’t justify that through data, esports will always lose out.” Brian Lancey, Mastercard’s head of global marketing and sponsorships via Digiday Data-driven decision making is the future. … Continue reading “More Esports Sponsorship ROI”

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