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North American eSports Market Outlook

August 17, 2016

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Categories:marketplace, outlook

The North American market has been somewhat a sleeping giant across the global eSports landscape. SuperData Research puts revenue estimates at $275M for 2016, slightly ahead of Europe ($269M) but behind Asia ($328M). However, Activision Blizzard’s better than expected second quarter earnings – 54 cents per share of on $1.61 billion in revenue – thanks … Continue reading “North American eSports Market Outlook”

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Winning with eSports Advertising – Part II

August 10, 2016

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Categories:Advertising, Brands

Part I of the series can be found here. The year 2016 has seen increased sponsorship and advertising spend in eSports, to the tune of an estimated $661 million – according to SuperData Research. Yet, effective advertising techniques for eSports demographics are far from widely established. Sky-high rates of ad-block software usage further complicate matters – especially … Continue reading “Winning with eSports Advertising – Part II”

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