Esports Business 101 – “The Landscape”

August 17, 2017

Tags: ,

Categories:Industry

Note: The following is a guest post by Justin M. Jacobson, Esq. & Harris Peskin, Esq. In the past few years, there has been an explosion of international exposure and interest in the world of competitive video gaming, better known as “esports.” Electronic sports or esports have evolved to the mainstream with professional video-gamers competing in a … Continue reading “Esports Business 101 – “The Landscape””

Three Realities of Esports Investment

July 13, 2017

Tags: ,

Categories:Investment

“An investment in knowledge pays the best interest.” – Benjamin Franklin These are heady times for the emerging esports industry. From the newly announced Overwatch teams to Tencent’s $15 Billion investment plan, the buzz is palpable. To gain better insight into the state of esports financing/investing, let’s take a look at three key topics. When … Continue reading “Three Realities of Esports Investment”

Esports in the Age of Brand Relevance

May 25, 2017

Tags: , , ,

Categories:Marketing

According to Interpublic Group (IPG) agency Golin – when it comes to brands, “talkability” trumps truth. Golin’s 2017 Global Relevance Review also reveals that popularity, not trustworthiness, rules when it comes to relevance. Basically, today’s consumers want brands to be relevant to personal interests and passions. Let’s take a look at how these findings apply … Continue reading “Esports in the Age of Brand Relevance”

Popular posts

Search

Categories

Archives