Overwatch League Audience Profile

October 17, 2018

Tags: , , ,

Categories:analytics, Insights, eSports iQ

Esports growth is being fueled by its audience. See: A quarter of the world’s population will be aware of esports by 2021 (Newzoo research). In turn, understanding this growing audience is central to unlocking commercial opportunities. So, in light of continued investment into Blizzard’s Overwatch League (OWL), we used our eSports iQ analytics engine to transform social … Continue reading “Overwatch League Audience Profile”

eSports iQ – Version 3.0

August 29, 2018

Tags: , , , , ,

Categories:analytics

The esports experience continues to grow roots in the physical world. For example, the Overwatch League recently expanded to Atlanta (USA) and Guangzhou (China). Likewise, eSports iQ version 3.0 is now available with several new features, including: Insights from 40,000+ competitive video game fans across Latin America (LATAM) and the United Kingdom (UK) FIFA and Fortnite audiences UI layout improvements A new lifestyle interest visualization … Continue reading “eSports iQ – Version 3.0”

Popular posts

Search

Categories

Archives