Branding in the Age of Esports

June 10, 2020

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Categories:Insights, Brands, Marketing

“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”  Michael Eisner, former Chairman and CEO of the Walt Disney Company  It’s alive All successful brands have distinct personalities. And much like humans, these personalities develop over the course of years. Meaning while brand image can change over time, personality is more consistent.   … Continue reading “Branding in the Age of Esports”

VALORANT’s Esports Potential

May 11, 2020

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Categories:analytics, Insights, eSports iQ

“We’re overwhelmed by the initial interest and excitement in VALORANT. We have massive dreams for what this game can be as an esport, and we’re excited to embark on this long esports journey with our players,”  Whalen Rozelle, Senior Director of Global Esports at Riot Games via InvenGlobal  VALORANT – Riot Game’s new tactical shooter title – is still in closed beta but is already generating buzz. For example, several gaming organizations and professional players are eyeing the competitive scene.    … Continue reading “VALORANT’s Esports Potential”

The Esports Attention Economy

April 22, 2020

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Categories:analytics, Insights, eSports iQ

“Before you can have a share of market, you must have a share of mind.”  Linda Wolf, former chairman and CEO of Leo Burnett Worldwide  Amid the COVID-19 global pandemic – gaming video content is having a coming of age moment. See: Twitch topped three billion hours watched over the first quarter of 2020. Likewise, competitive video games are currently the world’s lone sport, which … Continue reading “The Esports Attention Economy”

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