A Close Look at Sports and Esports Fandom

April 18, 2018

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Categories:analytics, Insights, sports

“There’s a generation of sports fans growing with esports as their primary sport of choice…They’re not dipping in and watching basketball, hockey or football. This is a generation that really focused in on this as their sport.” — Whalen Rozelle, Director of Esports at Riot Games [source: USA Today] The convergence of digital and traditional sports continues. … Continue reading “A Close Look at Sports and Esports Fandom”

Overwatch League Sponsorship ROI

March 14, 2018

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Categories:analytics, Insights, Marketing, Sponsorship

“The most pivotal moments in people’s lives revolve around emotions. Emotions make stories powerful.”     — Brandon Stanton  Esports is a bona-fide opportunity to connect with the passion of fast-growing, but hard-to-reach audiences. And the prospect of building an emotional connection with digital sport fans is moving more brand marketers into action.    In that light, we previously measured brand engagement among Team SoloMid fans. This time around, let’s analyze how Overwatch League (OWL) fans feel about the brands they engage with.    The goal is a data-driven approach … Continue reading “Overwatch League Sponsorship ROI”

ELeague Audience Insights 101

February 21, 2018

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Categories:Insights

Esports continues to grow as a disruptive force. Case in point: 420M will be watching competitive gaming by 2019 (Newzoo estimate). While game titles like League of Legends and Overwatch dominate headlines with multi-million dollar franchise values and media deals, Counter Strike: Global Offensive (CSGO) quietly remains an esports powerhouse. Exhibit A: Turner Sports’ ELeague … Continue reading “ELeague Audience Insights 101”

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