Esports in the Age of Brand Relevance

May 25, 2017

Tags: , , ,

Categories:Marketing

According to Interpublic Group (IPG) agency Golin – when it comes to brands, “talkability” trumps truth. Golin’s 2017 Global Relevance Review also reveals that popularity, not trustworthiness, rules when it comes to relevance. Basically, today’s consumers want brands to be relevant to personal interests and passions. Let’s take a look at how these findings apply … Continue reading “Esports in the Age of Brand Relevance”

Three Esports Market Forecasts That Matter

May 17, 2017

Tags: , , ,

Categories:Forecasts, Trends

“The most reliable way to forecast the future is to try to understand the present.” — John Naisbitt The digital world moves fast – and esports is no different. This breakneck speed of change brings chaos – but also creates opportunity. In view of that, here are three leading forecasts for the commercial esports market … Continue reading “Three Esports Market Forecasts That Matter”

Popular posts

Search

Categories

Archives