League of Legends Sponsorship ROI

November 6, 2019

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Categories:analytics, Insights, eSports iQ, Sponsorship

“Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”  Michael Burke, chairman and CEO of Louis Vuitton via AdWeek Fashion brand Louis Vuitton recently teamed up with Riot Games – in connection with the League of Legends World … Continue reading “League of Legends Sponsorship ROI”

Call of Duty Esports Audience Profile

October 30, 2019

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Categories:analytics, eSports iQ

“We are excited to unite the historic passion for the Call of Duty franchise with city-based fandom to create a league to rival the very best leagues in traditional sports” Bobby Kotick, CEO of Activision Blizzard via Business Wire October was a busy month for Activision Blizzard, to say the least. The start of Q4 2019 brought … Continue reading “Call of Duty Esports Audience Profile”

Esports Sponsorship Spotlight

October 16, 2019

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Categories:analytics, Fans, eSports iQ, Sponsorship

“The issue is that esports is not one thing, unlike baseball and the NFL. Each game within the esports world is its own game in the same way League of Legends is the NFL and Overwatch is Major League Baseball.” Ed Gold, Marketing Director at State Farm via eventmarketer The latest eSports iQ video series (click thumbnail … Continue reading “Esports Sponsorship Spotlight”

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