Why Mixer Should Sign an Esports Team

November 26, 2019

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Categories:analytics, eSports iQ, Streaming, Uncategorized

“It’s the same me, just a different platform”  Ninja, on moving from Twitch to Mixer via Twitter 2019 has been an interesting affair for Mixer – Microsoft’s streaming service. Since, even in the aftermath of signing top content creators, like Ninja and Shroud, it’s clear that Twitch is still the 800-lb gorilla of the streaming world.   As it stands, Twitch, … Continue reading “Why Mixer Should Sign an Esports Team”

Winning Social Media for Esports Teams

November 19, 2019

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Categories:analytics, eSports iQ

 “I think a lot of people who bought into teams, not the esports themselves, had no idea how bad a business it was, no idea”  Mark Cuban on FAIR GAME with Kristine Leahy  As more financial data (confirmed and estimated) on leading esports organizations goes public, one thing is clear: Teams don’t own/control the primary commercial levers across the competitive video game marketplace.  … Continue reading “Winning Social Media for Esports Teams”

League of Legends Sponsorship ROI

November 6, 2019

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Categories:analytics, Insights, eSports iQ, Sponsorship

“Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”  Michael Burke, chairman and CEO of Louis Vuitton via AdWeek Fashion brand Louis Vuitton recently teamed up with Riot Games – in connection with the League of Legends World … Continue reading “League of Legends Sponsorship ROI”

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