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Presenting the Esports Playbook: For Brands and Marketers

September 13, 2016

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Categories:Advertising, Brands, Marketing

Note: The SlideShare version of the playbook can be found here. In June 2016 Blicx, Ltd. – a market research firm based in the UK – released snippets from a comprehensive survey of 1,125 console and PC gamers. The results captured key data points about eSports participation and fandom. Shortly after, I began collaborating with Blicx – to combine their data with insights … Continue reading “Presenting the Esports Playbook: For Brands and Marketers”

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North American eSports Market Outlook

August 17, 2016

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Categories:marketplace, outlook

The North American market has been somewhat a sleeping giant across the global eSports landscape. SuperData Research puts revenue estimates at $275M for 2016, slightly ahead of Europe ($269M) but behind Asia ($328M). However, Activision Blizzard’s better than expected second quarter earnings – 54 cents per share of on $1.61 billion in revenue – thanks … Continue reading “North American eSports Market Outlook”

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