Understanding the Rise of Brands in eSports
This is part 7 of eSports Group’s eSports Marketing Playbook. See part 6, here. As the worldwide profile for eSports continues to intensify, so does
This is part 7 of eSports Group’s eSports Marketing Playbook. See part 6, here. As the worldwide profile for eSports continues to intensify, so does
This is the 6th installment of eSports Group’s eSports Marketing Playbook. See part 5, here. The eSports experience is shared by a rising number of
This is the 5th installment of eSports Group’s eSports Marketing Playbook. See part 4, here. The notion of video game play as spectator activity has
This piece was created with contribution from the Hurrah, the world’s leading eSports advertising agency. The eSports phenomenon has taken flight — and its sponsorship marketplace
As brands continue to grapple with the challenges of connecting to millennials and their Generation Z cohorts, eSports has emerged as a global phenomenon. Yet,
This is the 4th installment of eSports Group’s eSports Marketing Playbook. See part 3, here. The eSports Experience Paradigm The birth of the eSports phenomenon spans
This is the 3rd installment of eSports Group’s eSports Marketing Playbook. See part 2, here Impact of Star Power The often staggeringly large player bases of
This is the 2nd installment of eSports Group’s eSports Marketing Playbook. See part 1, here. Distinguishing eSports Marketing To define eSports marketing, it is imperative to identify
This is the 1st installment of eSports Group’s eSports Marketing Playbook. A primer The eSports landscape is as exciting and fast-changing a place as any other in today’s global
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