Winning with eSports Advertising – Part II
Part I of the series can be found here. The year 2016 has seen increased sponsorship and advertising spend in eSports, to the tune of
Category: Brands
The Power of Tribes in eSports
“People have different tastes in games. There are totally different genres. There’s very little overlap,” said George Woo, events organizer at Intel. “They are truly
Four Game-Changing eSports Trends in 2016
Earlier this month, renowned venture capitalist and trends analyst, Mary Meeker released her comprehensive, annual Internet industry overview. The report contains a treasure trove of
Winning with Storytelling in eSports
“Whether brands can play a legitimate role in e-sports is a question I’d love to see answered,” — Paul Smith, founder and CEO of Repucom
The Brand Paradigm in eSports Sponsorship
The words “brand” and “branding” have long since become cliché. From its roots in the world of commercial products, the term is now apart of
eSports Sponsorship: Winning Consumer Attention and Engagement
Image courtesy of Ryan McGuire via Gratisography.com Marketers are beginning to pay attention to electronic sports (eSports). As video games continue to evolve from hobby
What Brands Just Don’t Get About eSports
Two weeks ago, Nielsen released data from their study on engaging the U.S. eSports fan. Interestingly enough, the two infographics on the link point to a stark dissonance between what’s