The One Thing Marketers Need to Know About Esports and Gaming

Episode number twelve of the eSports iQ podcast series outlines how to create effective context for your marketing campaigns in esports and gaming. Including a look at Nike’s latest partnership with Psyonix’s Rocket League and how it outlines three key principles for marketing in context:

  • Communicate an identity value that shows how your brand helps express a passion for gaming
  • Meet the unique needs and desires of the gaming market
  • Creatively embrace, don’t ignore, cross-category differences

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!



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