Episode number twelve of the eSports iQ podcast series outlines how to create effective context for your marketing campaigns in esports and gaming. Including a look at Nike’s latest partnership with Psyonix’s Rocket League and how it outlines three key principles for marketing in context:
- Communicate an identity value that shows how your brand helps express a passion for gaming
- Meet the unique needs and desires of the gaming market
- Creatively embrace, don’t ignore, cross-category differences
Previous podcast episodes (in video format) are hosted on our YouTube channel.