To better depict the topic of marketing in eSports, I’ve compiled a year’s worth of blog posts, articles and analysis into a comprehensive document. Titled “eSports Marketing Playbook” it is a high level view of what you need to know to succeed with marketing in eSports. The PDF download can be found HERE.  Since the eSports industry is evolving and expanding at a rapid pace; it’s my expectation that this will be a “living” document that’s updated over time. Particularly, as more data, research and insight becomes widely available. As always, please send any comments, questions and feedback my way. Thanks!

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Alex Fletcher is founder & president at eSports Group, where he helps customers meet their eSports advisory & consulting needs. When Alex isn’t glued to a screen, he spends time with his wife, their two dogs, and pretends to learn Polish. Feel free to stalk him on Twitter – @FletchUnleashed