How Marketers Can Win at Esports Storytelling

Episode number eleven of the eSports iQ podcast series discusses how marketers can win at esports storytelling. Including a breakdown of Gucci’s latest foray into gaming and how it illustrates three must-haves for marketing stories that resonate with esports fans and gamers, such as:

  • How to structure a marketing story
  • Why it is important to show not tell
  • The best way to employ influencers

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!



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