Episode number eleven of the eSports iQ podcast series discusses how marketers can win at esports storytelling. Including a breakdown of Gucci’s latest foray into gaming and how it illustrates three must-haves for marketing stories that resonate with esports fans and gamers, such as:
- How to structure a marketing story
- Why it is important to show not tell
- The best way to employ influencers
Previous podcast episodes (in video format) are hosted on our YouTube channel.