The second episode (#2) of the eSports iQ podcast series explores how video game content affects esports marketing. Including how:
- Video game play and athletics are different mediums
- Ball-based games attract casual audiences to traditional sports media
- The presentation value of esports is based on the visual appeal of video game imagery
- Brand marketing can add value by filling the gaps in storytelling
- Brand association is more contextual in esports
Previous podcast episodes (in video format) are hosted on our YouTube channel.
The podcast is also available on Apple, Google and Spotify. Enjoy!