How ESPN Can Become the ESPN of eSports
News that ESPN entered the eSports fray served notice to the world of sports media. The message is clear: competitive gaming is here to stay.
News that ESPN entered the eSports fray served notice to the world of sports media. The message is clear: competitive gaming is here to stay.
eSports is much more than a fad; that much is clear. At the forefront of the growing phenomenon is Riot Games’ League of Legends (LoL).
Emergence of the competitive gaming ecosystem has brought with it, demand for a wide variety of video game contests. Gaimerz is an eSports platform enabling users to
Image courtesy of Jason Reed via the Daily Dot As the worldwide market for eSports evolves in 2016, it will directly affect the complexion of
To better depict the topic of marketing in eSports, I’ve compiled a year’s worth of blog posts, articles and analysis into a comprehensive document. Titled
The business of eSports is changing. Specifically, the approach to running team enterprises will undergo drastic changes in 2016. As the number of cheering fans,
As competition in the eSports streaming marketplace heats up, it’s important to track the key players and their approach to market. While names like Twitch
This is part 8 of eSports Group’s eSports Marketing Playbook. See part 7, here. As the scope and influence of the eSports phenomenon intensifies, it
This post originally appeared on Darin White’s blog, “The Business Side of Sports” “The rapid growth of eSports has created an entire new category of
Two weeks ago, Nielsen released data from their study on engaging the U.S. eSports fan. Interestingly enough, the two infographics on the link point to a stark dissonance between what’s
Esports Group is committed to helping brands and marketers make an emotional connection and build trust with esports and online gaming audiences across the world.
The esports industry’s #1 source of weekly insight, commentary, and analysis!