Why Esports Teams Should Go To College

March 14, 2021

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Categories:Podcast, College, eSports iQ, Brands

The latest episode of the eSports iQ podcast series details the challenges competitive video game organizations face building stronger brands. And how they benefit from working with collegiate esports programs. Including: Integrating into local communities Gaining access to new audiences Creating innovative fan acquisition models Previous podcast episodes (in video format) are hosted on our … Continue reading “Why Esports Teams Should Go To College”

The Real ROI of Esports Influencer Marketing

March 10, 2021

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Categories:Podcast, Influencer Marketing, eSports iQ, Marketing, Sponsorship, Streaming

The latest episode of the eSports iQ podcast series explains what Oakley’s sponsorship of Seth “Scump” Abner reveals about the ROI of influencer marketing in esports. Including, how: Influencers and creators give brands a human voice in the world of online gaming Traditional sponsorship within/outside of esports is surprisingly different Brands can connect to audiences … Continue reading “The Real ROI of Esports Influencer Marketing”

eSports iQ – Version 3.0

August 29, 2018

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Categories:analytics

The esports experience continues to grow roots in the physical world. For example, the Overwatch League recently expanded to Atlanta (USA) and Guangzhou (China). Likewise, eSports iQ version 3.0 is now available with several new features, including: Insights from 40,000+ competitive video game fans across Latin America (LATAM) and the United Kingdom (UK) FIFA and Fortnite audiences UI layout improvements A new lifestyle interest visualization … Continue reading “eSports iQ – Version 3.0”

Top 10 NBA 2K Audience Insights

December 20, 2017

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Categories:Insights, eSports iQ

The NBA is moving fast to commercialize its esports investment. As last week brought news that virtual jerseys and stadiums will be sponsorship inventory in next May’s inaugural NBA2K18 season. The potential of in-game brand activation combined with a formal league structure is quickly coming into focus.  More importantly, the NBA2K League is an easy-to-understand, virtual version of a trusted sports property. Still, a key question is: How well will current forms of brand messaging translate?    This is especially critical for non-endemic … Continue reading “Top 10 NBA 2K Audience Insights”

League of Legends 2017 Worlds Audience Insights

November 8, 2017

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Categories:Insights

We’ve been quietly at work for the past 6 months. Our goal: Engineer a software platform that uncovers hidden insights about esports audiences. Our perspective: Viewership and content consumption measurement are surface-level insights. Likewise, survey-based data treats esports like a homogenous group and misses key details. It is unique groups of people – who play and … Continue reading “League of Legends 2017 Worlds Audience Insights”

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