BMW, Manga and Esports Storytelling

May 9, 2021

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Categories:Podcast, Marketing

The latest episode of the eSports iQ podcast series is a discussion BMW’s Heroes of Rivalry manga series. Topics include:   How BMW weaves its brand into esports outside the direct context of video games Why manga is a perfect storytelling format What partners like Cloud9, Fnatic, and G2 Esports can learn from the automotive … Continue reading “BMW, Manga and Esports Storytelling”

Winning with Storytelling in eSports

April 5, 2016

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Categories:Analysis, Brands, Insight, Marketing

“Whether brands can play a legitimate role in e-sports is a question I’d love to see answered,” — Paul Smith, founder and CEO of Repucom (SportsBusiness Journal March 28 – April 3, 2016 edition) As electronic sports (eSports) continue to mature as a commercial platform, companies outside the immediate video game industry are beginning to … Continue reading “Winning with Storytelling in eSports”

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