Understanding Esports Influence
August 12, 2020Tags: G2 Esports, influencers, audience analytics, eSports iQ, audience insights, Fnatic, Team Liquid
Categories:analytics, eSports iQ, Video“Influence may be the highest level of human skills.” Author unknown The latest eSports iQ video series (click thumbnail below) explores the dynamics of influence among Fnatic, G2 Esports and Team Liquid fans. Key insights Content creators are esports influencers without playing professionally Team audiences are fragmented across multiple game titles Non-endemic partners benefit from understanding the unique nature of esports influence Esports personalities (casters) have significant influence among team fans Pro … Continue reading “Understanding Esports Influence”
