Tag: influencers

The 2021 Guide to Esports Influencer Marketing, part 2

February 8, 2021

Tags: esports influencer marketing, influencer marketing, influencers, esports audience analytics, Twitch

Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Streaming

Note: This is the second of a four part series. Click here to download the entire report (PDF).  How to proceed Traditionally, influencer marketing depends on finding people who are passionate about and active in your niche. For example, a cosmetic and an athleticwear brand will pursue different influencers. In esports, prominent personalities are active … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 2”

The 2021 Guide to Esports Influencer Marketing

February 8, 2021

Tags: esports influencer marketing, influencer marketing, influencers, eSports iQ, esports audience analytics

Categories:Influencer Marketing, analytics, Marketing

The rapid growth of electronic sports (esports) is changing the face of digital entertainment. Similar growth of digital media has also enabled influencers to flourish in about every major category imaginable. These two mega-trends have given birth to the notion of esports influencers: popular gaming personalities who attract large online followings and empower a refreshing … Continue reading “The 2021 Guide to Esports Influencer Marketing”

The 2021 Guide to Esports Influencer Marketing, part 1

February 8, 2021

Tags: MLB, Ninja, esports influencer marketing, influencer marketing, influencers, eSports iQ, esports audience analytics, NFL, NBA, Twitch

Categories:Influencer Marketing, analytics, Brands, Marketing, Streaming

Note: This is the first of a four part series. Click here to download the entire report (PDF).  Introduction According to McKinsey, electronic sports (esports) is, “a specific subset of online gaming with a focus on the competition between human players…in a video/computer game with predefined rules.” While competing at video games is not new (think: arcade games of the past), it is a novel concept for many outside … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 1”

Understanding Esports Influence

August 12, 2020

Tags: G2 Esports, influencers, audience analytics, eSports iQ, audience insights, Fnatic, Team Liquid

Categories:analytics, eSports iQ, Video

“Influence may be the highest level of human skills.” Author unknown The latest eSports iQ video series (click thumbnail below) explores the dynamics of influence among Fnatic, G2 Esports and Team Liquid fans. Key insights Content creators are esports influencers without playing professionally  Team audiences are fragmented across multiple game titles  Non-endemic partners benefit from understanding the unique nature of esports influence  Esports personalities (casters) have significant influence among team fans  Pro … Continue reading “Understanding Esports Influence”