
Winning Esports Sponsorships with AI
September 9, 2020Tags: eSports iQ, IBM Watson, AI, esports brand marketing, eSports sponsorship
Categories:analytics, eSports iQ, Brands, Marketing, Sponsorship“Values aren’t buses…They’re not supposed to get you anywhere. They’re supposed to define who you are.” Jennifer Crusie The world of competitive video games, while no longer a secret, still holds significant opportunity for non-endemic brands and marketers. However, one of the biggest hurdles is selecting the right entry point to reach digital sport audiences – e.g. partnering with a game publisher, league operator, or team. And rightfully so, as esports is an out-of-market experience for those outside of gaming. Nonetheless, all compelling sponsorships begin with partners who … Continue reading “Winning Esports Sponsorships with AI”