Understanding Esports Audience Overlap

November 20, 2020

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Categories:analytics, Fans, eSports iQ

The global esports experience continues to grow. According to Newzoo’s 2020 Global Esports Market Report, the total esports audience will grow to 495 million in 2020 – a year-over-year growth of +11.7%. Growth which represents increased opportunity to engage fans and attract sponsors.  However, esports remains an umbrella term – covering competitive play across multiple game titles. And the structure present in traditional sports, which makes it easy for marketers to understand their … Continue reading “Understanding Esports Audience Overlap”

eSports iQ – Version 3.0

August 29, 2018

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Categories:analytics

The esports experience continues to grow roots in the physical world. For example, the Overwatch League recently expanded to Atlanta (USA) and Guangzhou (China). Likewise, eSports iQ version 3.0 is now available with several new features, including: Insights from 40,000+ competitive video game fans across Latin America (LATAM) and the United Kingdom (UK) FIFA and Fortnite audiences UI layout improvements A new lifestyle interest visualization … Continue reading “eSports iQ – Version 3.0”

Understanding the “FIFA for eSports”

May 18, 2016

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Categories:Analysis, Industry, Insight, outlook, Strategy

Last week’s announcement of the World ESports Association (WESA) caused a noticeable stir in and around the world of competitive video games. Chaired by the Electronic Sports League (ESL), a long-standing competitive gaming events company, and leading European teams from the Counter Strike Global Offensive (CSGO) scene, WESA positioning is, “Based on similar traditional sports … Continue reading “Understanding the “FIFA for eSports””

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