Image courtesy of ESPN

Winning Esports Merchandise

March 25, 2020

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Categories:analytics, eSports iQ, Brands

“If you create a good product and a unique product, they will buy it. It just has to be something different. It has to be high quality.”   Rocky Savio, chief merchandising officer for the Atlanta FaZe via ESPN The convergence of fashion and esports is gaining steam. With non-endemic brand partnerships, ranging from high fashion (Louis Vuitton) to athletic wear (Champion), serving notice that the momentum is real.   As a result, the business of esports merchandise is positioned to … Continue reading “Winning Esports Merchandise”

Winning Social Media for Esports Teams

November 19, 2019

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Categories:analytics, eSports iQ

 “I think a lot of people who bought into teams, not the esports themselves, had no idea how bad a business it was, no idea”  Mark Cuban on FAIR GAME with Kristine Leahy  As more financial data (confirmed and estimated) on leading esports organizations goes public, one thing is clear: Teams don’t own/control the primary commercial levers across the competitive video game marketplace.  … Continue reading “Winning Social Media for Esports Teams”

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