Esports Storytelling for Brands and Marketers

July 18, 2021

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Categories:Insights, Advertising, Brands, Marketing, Sponsorship

The 21st century revolt against interrupt advertising calls for marketing that will: capture attention, build loyalty, and drive sales for your brand. This reality is particularly relevant in the world of esports – full of digitally-savvy, hard-to-reach consumers.  Fortunately, storytelling is a breakthrough brand marketing tool for connecting with audiences across the world. This powerful … Continue reading “Esports Storytelling for Brands and Marketers”

BMW, Manga and Esports Storytelling

May 9, 2021

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Categories:Podcast, Marketing

The latest episode of the eSports iQ podcast series is a discussion BMW’s Heroes of Rivalry manga series. Topics include:   How BMW weaves its brand into esports outside the direct context of video games Why manga is a perfect storytelling format What partners like Cloud9, Fnatic, and G2 Esports can learn from the automotive … Continue reading “BMW, Manga and Esports Storytelling”

Esports Sponsorship’s Location Paradox

April 14, 2021

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Categories:Podcast, Marketing, Sponsorship

The latest episode of the eSports iQ podcast series highlights the important role that location plays in sponsorship, and how that affects marketing communications in competitive video games. Topics include: Why location is important to the sponsorship ROI equation How regional interest affects competitive video game fandom How digital marketing techniques are key to brand … Continue reading “Esports Sponsorship’s Location Paradox”

The Truth About Esports Marketing

March 2, 2021

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Categories:Podcast, Marketing, sports

The latest episode of the eSports iQ podcast series explores how video game content affects esports marketing. Specifically: Video game play and athletics are different mediums Ball-based games attract casual audiences to traditional sports media The importance of video game imagery to the presentation value of esports Brand marketing can add value by filling the … Continue reading “The Truth About Esports Marketing”

Esports Sponsorship ROI

May 15, 2019

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Categories:analytics, Fans, eSports iQ, Marketing, Sponsorship

“We are at a tipping point where more than ever before, brands are seriously looking at esports as a massive marketing opportunity.”  Adrian Staiti, Executive Vice President, Global Partnerships at Lagardère Sports via Esports Insider The secret is out: Competitive video games are a bona-fide marketing platform for reaching younger audiences across the globe. So, it’s no surprise that … Continue reading “Esports Sponsorship ROI”

The State of Esports Brand Marketing

April 5, 2017

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Categories:Marketing

The power of passion is massive. So it’s no surprise that esports – a passion point for millions of millennials across the globe – is already being hailed as the next big thing for marketers. Still, for non-endemics, it remains mostly frontier land. To shed light on the topic, Esports Group collaborated with Blicx Research … Continue reading “The State of Esports Brand Marketing”

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