Esports Sponsorship’s Location Paradox

April 14, 2021

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Categories:Podcast, Marketing, Sponsorship

The latest episode of the eSports iQ podcast series highlights the important role that location plays in sponsorship, and how that affects marketing communications in competitive video games. Topics include: Why location is important to the sponsorship ROI equation How regional interest affects competitive video game fandom How digital marketing techniques are key to brand … Continue reading “Esports Sponsorship’s Location Paradox”

The Truth About Esports Marketing

March 2, 2021

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Categories:Podcast, Marketing, sports

The latest episode of the eSports iQ podcast series explores how video game content affects esports marketing. Specifically: Video game play and athletics are different mediums Ball-based games attract casual audiences to traditional sports media The importance of video game imagery to the presentation value of esports Brand marketing can add value by filling the … Continue reading “The Truth About Esports Marketing”

Esports Sponsorship ROI

May 15, 2019

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Categories:analytics, Fans, eSports iQ, Marketing, Sponsorship

“We are at a tipping point where more than ever before, brands are seriously looking at esports as a massive marketing opportunity.”  Adrian Staiti, Executive Vice President, Global Partnerships at Lagardère Sports via Esports Insider The secret is out: Competitive video games are a bona-fide marketing platform for reaching younger audiences across the globe. So, it’s no surprise that … Continue reading “Esports Sponsorship ROI”

The State of Esports Brand Marketing

April 5, 2017

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Categories:Marketing

The power of passion is massive. So it’s no surprise that esports – a passion point for millions of millennials across the globe – is already being hailed as the next big thing for marketers. Still, for non-endemics, it remains mostly frontier land. To shed light on the topic, Esports Group collaborated with Blicx Research … Continue reading “The State of Esports Brand Marketing”

Presenting the Esports Playbook: For Brands and Marketers

September 13, 2016

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Categories:Advertising, Brands, Marketing

Note: The SlideShare version of the playbook can be found here. In June 2016 Blicx, Ltd. – a market research firm based in the UK – released snippets from a comprehensive survey of 1,125 console and PC gamers. The results captured key data points about eSports participation and fandom. Shortly after, I began collaborating with Blicx – to combine their data with insights … Continue reading “Presenting the Esports Playbook: For Brands and Marketers”

Envisioning Success with eSports Advertising

April 26, 2016

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Categories:Advertising, Analysis, Marketing, outlook

According to Newzoo’s Global Esports Market Report,” brands will spend $325M on direct eSports advertising and sponsoring this year, 49% more than in 2015.” This figure accounts for over 70% of projected worldwide revenue in 2016, see figure below. With mainstream media outlets increasing coverage, and a growing number of brand names like Pepsi and … Continue reading “Envisioning Success with eSports Advertising”

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