eSports iQ Podcast Launch

February 24, 2021

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Categories:Podcast, Marketing

To extend our content family into audio-friendly formats, we’re launching the eSports iQ podcast!   The series will focus on hot topics across the world of esports marketing.   The inaugural episode is an audio reading of the 2021 Guide to Esports Influencer Marketing.   Video versions are hosted on our YouTube channel.   The … Continue reading “eSports iQ Podcast Launch”

The 2021 Guide to Esports Influencer Marketing

February 8, 2021

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Categories:Influencer Marketing, analytics, Marketing

The rapid growth of electronic sports (esports) is changing the face of digital entertainment. Similar growth of digital media has also enabled influencers to flourish in about every major category imaginable. These two mega-trends have given birth to the notion of esports influencers: popular gaming personalities who attract large online followings and empower a refreshing … Continue reading “The 2021 Guide to Esports Influencer Marketing”

The 2021 Guide to Esports Influencer Marketing, part 1

February 8, 2021

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Categories:Influencer Marketing, analytics, Brands, Marketing, Streaming

Note: This is the first of a four part series. Click here to download the entire report (PDF).  Introduction According to McKinsey, electronic sports (esports) is, “a specific subset of online gaming with a focus on the competition between human players…in a video/computer game with predefined rules.” While competing at video games is not new (think: arcade games of the past), it is a novel concept for many outside … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 1”

2020 eSports iQ Rewind

December 22, 2020

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Categories:analytics, Insights, eSports iQ, Advertising, Brands, Marketing, Sponsorship, Streaming

With 2020 ending, here is a look back at all eSports iQ articles published this year. Enjoy!    Latin American Esports Fan Profile A look at competitive video game enthusiasts across Latin America; key insights into audience attitudes, behaviors and lifestyle interests; demonstrates how AI-powered language translation identifies top influencers. [Click here to read] Winning Esports Merchandise The business of esports merchandise continued to evolve in 2020; three data-driven best practices; … Continue reading “2020 eSports iQ Rewind”

Understanding Esports Audience Overlap pt. 3

December 9, 2020

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Categories:analytics, Insights, Fans, eSports iQ

“At Burning Man, the audience is the show: the boundaries between stage and public overlap and melt. Every form of self-expression, every fantasy… everything has a place.”   Margherita Missoni This is the third, and final, installment in a series dedicated to exploring the overlap between esports interest. See the first and second parts, here and here.   The objective: employ audience analytics to fill … Continue reading “Understanding Esports Audience Overlap pt. 3”

Winning Esports Influencer Marketing with AI

October 28, 2020

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Categories:analytics, Insights, eSports iQ, Marketing, Streaming, Uncategorized

Earlier this summer, Netflix sponsored a competitive APEX event to promote a new movie title on its streaming service. The Old Guard Invitational was an all-female tournament featuring streamers and aspiring pro players, hosted by esports casters. It was also an example of how to reach esports and gaming audiences.   The revolution will be streamed Video game live streaming is a digital version of the highly social experiences of yesteryear’s arcade games. The growing popularity of this medium has elevated a new generation of creators on platforms like Twitch and … Continue reading “Winning Esports Influencer Marketing with AI”

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