The ABC’s of eSports Eduselling

March 8, 2016

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Categories:Analysis, Insight, Sponsorship

Image courtesy of Africa Studio/Shutterstock The basis of The ABC’s of eSports Eduselling is borrowed from the eduselling model originated in “Sport Promotion and Sales Management” by Richard L. Irwin, William Anthony Sutton, Larry M. McCarthy; blended with research, surveys and interviews taken during consulting engagements with companies and eSports rights holders, at eSports Group, LLC. The … Continue reading “The ABC’s of eSports Eduselling”

The ABC’s of eSports Eduselling – Part I

February 23, 2016

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Categories:Analysis, Industry, Marketing, marketplace, Sponsorship

Image courtesy of Africa Studio/Shutterstock Electronic sports have come a long way. Research firm Newzoo tabbed 2015 revenues at $325 million worldwide, with projections to grow to $463 million this year and $1.1 billion by 2019. Boasting an audience of 131 million enthusiasts plus another 125 million casual viewers, competitive gaming is much more than a … Continue reading “The ABC’s of eSports Eduselling – Part I”

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