Branding in the Age of Esports
June 10, 2020Tags: eSports iQ, IBM Watson, AI, esports brand marketing, branding
Categories:Insights, Brands, Marketing“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner, former Chairman and CEO of the Walt Disney Company It’s alive All successful brands have distinct personalities. And much like humans, these personalities develop over the course of years. Meaning while brand image can change over time, personality is more consistent. … Continue reading “Branding in the Age of Esports”
