The Real ROI of Esports Influencer Marketing

The latest episode of the eSports iQ podcast series explains what Oakley’s sponsorship of Seth “Scump” Abner reveals about the ROI of influencer marketing in esports. Including, how:

  • Influencers and creators give brands a human voice in the world of online gaming
  • Traditional sponsorship within/outside of esports is surprisingly different
  • Brands can connect to audiences through the storytelling potential offered by gaming creators


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