The Truth About Esports Marketing

The latest episode of the eSports iQ podcast series explores how video game content affects esports marketing. Specifically:

  • Video game play and athletics are different mediums
  • Ball-based games attract casual audiences to traditional sports media
  • The importance of video game imagery to the presentation value of esports
  • Brand marketing can add value by filling the gaps in storytelling
  • Brand association is more contextual in esports

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify.

Enjoy!


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