Data & Analytics

We have developed proprietary software which transforms publicly available social data into compelling audience insights. We help power intelligent decision making by validating intuition with data.

Custom services

Our background providing strategic advisory adds the right balance of human touch to focused data and technology. We are committed to helping companies win in the world of esports!

Welcome to
Esports Group

Esports Group is committed to helping customers understand esports audiences that matter to their business. Our eSports iQ analytics platform discovers amazing actionable insights that you need to achieve commercial success in the competitive video game market. Our secret: the fusion of cutting-edge technology and customer focused outcomes.

Recent Articles

Esports Storytelling for Brands and Marketers – Part 3

This is the final entry in a three part series. Click here to download the entire guide (PDF).   Activision Blizzard’s Overwatch is a popular multiplayer game (released in 2016) featuring a rich cast of characters, known as “heroes.” The game’s backstory is set in a time of global crisis, when an international task force … Continue reading “Esports Storytelling for Brands and Marketers – Part 3”

What We Can
Do For You

Winning at the business of esports

Who We Are

Esports Group started as an advisory business built from years of experience in the competitive video game industry. It has since grown into an audience analytics provider built around cutting-edge technology. As a result, our clients benefit from rich, detailed insights on esports audiences that matter most to their business.


Esports Group has a nuanced understanding of the esports market opportunity – its fans, the community, and industry landscape.

Data & Analytics

We’re your go-to partner for commercial ventures targeted at the esports marketplace. We offer data-driven insights that assist through project design, launch and execution.


Our practice is rooted in a fundamental understanding of esports. We don't talk it, we breathe it. Esports Group is anchored to a lifelong passion for gaming, strong professional experience and a commitment to excellence. We work for brands, companies and investors to find the right fit for our customers without conflicts of interest.


In our fast-changing, digitally-connected world, authenticity is an invaluable commodity. Esports is the newest marketing platform authentic to the passions of today's generation. Esports Group helps companies navigate uncharted opportunities that lead to winning in the business of esports.

eSports Group

My name is Alex Fletcher, the founder and president of Esports Group, LLC. As a lifelong gamer, athlete, and entrepreneur I'm proud and excited to be apart of the esports industry. Like many others, my story began with a boy and his video game console. For me, it was the Super Nintendo Entertainment System that set ablaze my love for gaming. To this day, few memories top the hours I spent absorbed in the 16-bit heaven laden with titles like "Super Mario World 3" and "Star Fox." From those early childhood years to adulthood, I've watched gaming progress from being considered something "you grow out of" to mainstream cultural movement, and have enjoyed every second of it.

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