Why Mixer Should Sign an Esports Team

November 26, 2019

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Categories:analytics, eSports iQ, Streaming, Uncategorized

“It’s the same me, just a different platform”  Ninja, on moving from Twitch to Mixer via Twitter 2019 has been an interesting affair for Mixer – Microsoft’s streaming service. Since, even in the aftermath of signing top content creators, like Ninja and Shroud, it’s clear that Twitch is still the 800-lb gorilla of the streaming world.   As it stands, Twitch, … Continue reading “Why Mixer Should Sign an Esports Team”

Why Overwatch Esports Needs Twitch

December 7, 2017

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Categories:analytics, Insights

Things are looking up for the Overwatch League (OWL). Franchises for the inaugural season are set. Last month’s Overwatch Cup had better viewer numbers than most expected. Plus, league commissioner Nate Nanzer also announced that home team skins will be available in-game starting early 2018. However, news that the OWL preseason will be aired exclusively … Continue reading “Why Overwatch Esports Needs Twitch”

Four Game-Changing eSports Trends in 2016

June 29, 2016

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Categories:Analysis, Brands, Insight, sports, Streaming, TV

Earlier this month, renowned venture capitalist and trends analyst, Mary Meeker released her comprehensive, annual Internet industry overview. The report contains a treasure trove of data and analysis on multiple trends, a number of which will affect complexion of the global eSports marketplace, in some form or another. As the first half of 2016 winds … Continue reading “Four Game-Changing eSports Trends in 2016”

eSports Sponsorship Insight – May 2016

June 7, 2016

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Categories:outlook, Sponsorship, Sponsorship Report, sports

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please visit http://www.entivagroup.net or contact us here. Profile | Comcast Xfinity Note: This announcement occurred on June … Continue reading “eSports Sponsorship Insight – May 2016”

Three Factors Affecting the Growth of eSports Streaming

January 5, 2016

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Categories:Analysis, Industry, Insight, Marketing, Streaming, Video

Image courtesy of Jason Reed via the Daily Dot As the worldwide market for eSports evolves in 2016, it will directly affect the complexion of its live streaming landscape; specifically, the growth of online broadcast platforms used to access the tournaments and individual streams within the eSports ecosystem. Growth within this segment will determine the … Continue reading “Three Factors Affecting the Growth of eSports Streaming”

Talking Matcherino with CEO Grant Farwell

December 22, 2015

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Categories:Industry, Insight, marketplace, Media, Streaming, Uncategorized

The symbiotic relationship between live streaming and eSports has catapulted both categories to previously unimaginable heights. Matcherino, a fast-rising startup that just received a $1.25 million seed round, looks to power the next generation of eSports engagement built through streaming. The Matcherino platform enables viewers to contribute to crowdfunding campaigns that fund matches between top streamers; who can, in turn, get paid … Continue reading “Talking Matcherino with CEO Grant Farwell”

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