Winning with Storytelling in eSports

April 5, 2016

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Categories:Analysis, Brands, Insight, Marketing

“Whether brands can play a legitimate role in e-sports is a question I’d love to see answered,” — Paul Smith, founder and CEO of Repucom (SportsBusiness Journal March 28 – April 3, 2016 edition) As electronic sports (eSports) continue to mature as a commercial platform, companies outside the immediate video game industry are beginning to … Continue reading “Winning with Storytelling in eSports”

The ABC’s of eSports Eduselling

March 8, 2016

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Categories:Analysis, Insight, Sponsorship

Image courtesy of Africa Studio/Shutterstock The basis of The ABC’s of eSports Eduselling is borrowed from the eduselling model originated in “Sport Promotion and Sales Management” by Richard L. Irwin, William Anthony Sutton, Larry M. McCarthy; blended with research, surveys and interviews taken during consulting engagements with companies and eSports rights holders, at eSports Group, LLC. The … Continue reading “The ABC’s of eSports Eduselling”

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