Esports Sponsorship ROI

May 15, 2019

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Categories:analytics, Fans, eSports iQ, Marketing, Sponsorship

“We are at a tipping point where more than ever before, brands are seriously looking at esports as a massive marketing opportunity.”  Adrian Staiti, Executive Vice President, Global Partnerships at Lagardère Sports via Esports Insider The secret is out: Competitive video games are a bona-fide marketing platform for reaching younger audiences across the globe. So, it’s no surprise that … Continue reading “Esports Sponsorship ROI”

TSM and Esports Sponsorship ROI

February 6, 2018

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Categories:Insights, Fans, Sponsorship

When it rains, it pours. As noted by The Next Level, 25 non-endemic brand deals in esports have already been announced in 2018. And every new deal seems to open the door for another. Since several partnerships are at the team level, e.g. Dr. Pepper/Team Solomid and Snickers/FlyQuest Sports, let’s take a data-driven approach to … Continue reading “TSM and Esports Sponsorship ROI”

The Dollars and Sense of eSports Team Ownership

June 21, 2016

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Categories:Analysis, Money, Strategy

Along with capturing the attention of those outside the video game industry, electronic sports (eSports) are attracting a new class of investors seeking to get in early on the rising phenomenon. Nowhere else is this more evident than in Riot Games’ League of Legends eSports scene – the League Championship Series (LCS). Yet, despite going … Continue reading “The Dollars and Sense of eSports Team Ownership”

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