Overwatch League Audience Profile

October 17, 2018

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Categories:analytics, Insights, eSports iQ

Esports growth is being fueled by its audience. See: A quarter of the world’s population will be aware of esports by 2021 (Newzoo research). In turn, understanding this growing audience is central to unlocking commercial opportunities. So, in light of continued investment into Blizzard’s Overwatch League (OWL), we used our eSports iQ analytics engine to transform social … Continue reading “Overwatch League Audience Profile”

Overwatch League Sponsorship ROI

March 14, 2018

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Categories:analytics, Insights, Marketing, Sponsorship

“The most pivotal moments in people’s lives revolve around emotions. Emotions make stories powerful.”     — Brandon Stanton  Esports is a bona-fide opportunity to connect with the passion of fast-growing, but hard-to-reach audiences. And the prospect of building an emotional connection with digital sport fans is moving more brand marketers into action.    In that light, we previously measured brand engagement among Team SoloMid fans. This time around, let’s analyze how Overwatch League (OWL) fans feel about the brands they engage with.    The goal is a data-driven approach … Continue reading “Overwatch League Sponsorship ROI”

Three Overwatch League Predictions to Watch

January 17, 2018

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Categories:Forecasts

The Overwatch League (OWL) is off and running. Last week’s media day included news of a reported $90M broadcast deal with Twitch. Plus, according to TechCrunch, the opening weekend registered 425,000 peak viewers.  However, with the 2018 season of League of Legends and ELeague’s Boston Major also happening this month, Blizzard’s esports product certainly isn’t the only game in town.  Ultimately, as pundits have noted, investment in the OWL was prioritized over building a strong community.  The reality  The OWL’s challenge is clear: convert buzz into dedicated fandom and viewership. While features … Continue reading “Three Overwatch League Predictions to Watch”

Finding a Home for Overwatch Esports

March 8, 2017

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Categories:Investment, Data, Franchises

Owning an esports team is becoming pricey. Case in point: spots in Blizzard Entertainment’s upcoming Overwatch League could range from $2 million to $15 million. While most agree that range is too high, there’s a bigger picture. City-based bidding means the long-term success of franchises hinges largely on the regional market fit. Yet, since the … Continue reading “Finding a Home for Overwatch Esports”

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