Esports Sponsorship ROI
May 15, 2019Tags: audience analytics, eSports iQ, IBM Watson, AI, eSports marketing, eSports sponsorship, ROI
Categories:analytics, Fans, eSports iQ, Marketing, Sponsorship“We are at a tipping point where more than ever before, brands are seriously looking at esports as a massive marketing opportunity.” Adrian Staiti, Executive Vice President, Global Partnerships at Lagardère Sports via Esports Insider The secret is out: Competitive video games are a bona-fide marketing platform for reaching younger audiences across the globe. So, it’s no surprise that … Continue reading “Esports Sponsorship ROI”
