eSports Sponsorship Insight – April 2016

May 4, 2016

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Categories:Analysis, Industry, Insight, Marketing, Sponsorship, Sponsorship Report

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please visit http://www.entivagroup.net or contact us here. Profile | ESL Struggles with Hypocrisy The Electronic Sports League … Continue reading “eSports Sponsorship Insight – April 2016”

Envisioning Success with eSports Advertising

April 26, 2016

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Categories:Advertising, Analysis, Marketing, outlook

According to Newzoo’s Global Esports Market Report,” brands will spend $325M on direct eSports advertising and sponsoring this year, 49% more than in 2015.” This figure accounts for over 70% of projected worldwide revenue in 2016, see figure below. With mainstream media outlets increasing coverage, and a growing number of brand names like Pepsi and … Continue reading “Envisioning Success with eSports Advertising”

eSports Sponsorship Insight – February 2016

March 1, 2016

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Categories:Analysis, Marketing, marketplace, outlook, Sponsorship, Sponsorship Report

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the electronic sports sponsorship marketplace. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please contact us here. Profile | Red Bull eSports Energy drink and lifestyle brand, Red Bull, recently added another … Continue reading “eSports Sponsorship Insight – February 2016”

Understanding the Rise of Brands in eSports

December 1, 2015

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Categories:Analysis, Industry, Insight, Marketing, outlook, Sponsorship

This is part 7 of eSports Group’s eSports Marketing Playbook. See part 6, here. As the worldwide profile for eSports continues to intensify, so does the concept of eSports ‘brand’ and ‘branding.’ Whereas most focus has been on the brands outside the realm of competitive gaming, a clear picture of the brands within the eSports … Continue reading “Understanding the Rise of Brands in eSports”

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