eSports iQ Commercial Launch is Here!

July 9, 2019

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Categories:analytics, Insights, eSports iQ, Uncategorized

“It is not the function of the artist to be the critic. The winnowing out, the deciding what is good from what is bad, comes later. That is a community process. The community decides what is good and bad art. But the individual should pour this forth.”  Terence McKenna Back to the future First, let’s … Continue reading “eSports iQ Commercial Launch is Here!”

Esports Sponsorship ROI

May 15, 2019

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Categories:analytics, Fans, eSports iQ, Marketing, Sponsorship

“We are at a tipping point where more than ever before, brands are seriously looking at esports as a massive marketing opportunity.”  Adrian Staiti, Executive Vice President, Global Partnerships at Lagardère Sports via Esports Insider The secret is out: Competitive video games are a bona-fide marketing platform for reaching younger audiences across the globe. So, it’s no surprise that … Continue reading “Esports Sponsorship ROI”

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