The Esports Attention Economy

April 22, 2020

Tags: , , ,

Categories:analytics, Insights, eSports iQ

“Before you can have a share of market, you must have a share of mind.”  Linda Wolf, former chairman and CEO of Leo Burnett Worldwide  Amid the COVID-19 global pandemic – gaming video content is having a coming of age moment. See: Twitch topped three billion hours watched over the first quarter of 2020. Likewise, competitive video games are currently the world’s lone sport, which … Continue reading “The Esports Attention Economy”

Latin American Esports Fan Profile

February 26, 2020

Tags: ,

Categories:analytics, eSports iQ

“Latin America has a lot of players. Natively and digitally, players have a wider vision in how they consume digital media. But brands and companies don’t have the insight into what esports is yet.”  Juan Carlos Cortizo, CEO of Pro Play Esports via VentureBeat  Up to this point, eSports iQ analytics have focused on English speaking audiences. However, rapid growth of language translation in AI platforms like IBM Watson has dismantled language barriers.   … Continue reading “Latin American Esports Fan Profile”

Why Mixer Should Sign an Esports Team

November 26, 2019

Tags: , , , , , ,

Categories:analytics, eSports iQ, Streaming, Uncategorized

“It’s the same me, just a different platform”  Ninja, on moving from Twitch to Mixer via Twitter 2019 has been an interesting affair for Mixer – Microsoft’s streaming service. Since, even in the aftermath of signing top content creators, like Ninja and Shroud, it’s clear that Twitch is still the 800-lb gorilla of the streaming world.   As it stands, Twitch, … Continue reading “Why Mixer Should Sign an Esports Team”

Call of Duty Esports Audience Profile

October 30, 2019

Tags: ,

Categories:analytics, eSports iQ

“We are excited to unite the historic passion for the Call of Duty franchise with city-based fandom to create a league to rival the very best leagues in traditional sports” Bobby Kotick, CEO of Activision Blizzard via Business Wire October was a busy month for Activision Blizzard, to say the least. The start of Q4 2019 brought … Continue reading “Call of Duty Esports Audience Profile”

Esports Sponsorship Spotlight

October 16, 2019

Tags: , , , ,

Categories:analytics, Fans, eSports iQ, Sponsorship

“The issue is that esports is not one thing, unlike baseball and the NFL. Each game within the esports world is its own game in the same way League of Legends is the NFL and Overwatch is Major League Baseball.” Ed Gold, Marketing Director at State Farm via eventmarketer The latest eSports iQ video series (click thumbnail … Continue reading “Esports Sponsorship Spotlight”

More Esports Sponsorship ROI

September 25, 2019

Tags: , ,

Categories:analytics, eSports iQ, Sponsorship

“At some point, someone will ask, if I have to spend one dollar, is that best spent on esports versus a TV spot versus something else? And if we can’t justify that through data, esports will always lose out.” Brian Lancey, Mastercard’s head of global marketing and sponsorships via Digiday Data-driven decision making is the future. … Continue reading “More Esports Sponsorship ROI”

Page 1 of 212

Popular posts

Search

Categories

Archives