eSports Group is a leading strategic consulting agency focused on eSports. We help companies win in the world of eSports by delivering a strategic, comprehensive approach to your business and goals.


We process and present critical information that empowers decision-making in evaluating investment opportunities, exploring business development avenues or product development support.

Welcome to
eSports Group

Esports Group’s business philosophy is centered on the ideal that gaming is not only a source of joy and passion, but also of profitable business opportunities. Esports Group takes a specialized, plugged-in and proactive approach for each and every client seeking to maximize investment in the competitive video game industry. Whether through advisory, strategic consulting, or providing thought leadership, eSports Group strives to be a leader.

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Recent Articles

Esports in the Age of Brand Relevance

According to Interpublic Group (IPG) agency Golin – when it comes to brands, “talkability” trumps truth. Golin’s 2017 Global Relevance Review also reveals that popularity, not trustworthiness, rules when it comes to relevance. Basically, today’s consumers want brands to be relevant to personal interests and passions. Let’s take a look at how these findings apply … Continue reading “Esports in the Age of Brand Relevance”

What We Can
Do For You

Winning at the business of eSports

Who We Are

As a truly independent agency, unrestricted from any hidden directives, we provide a completely unbiased perspective to advising our clients. We are your strategic partner for the world of eSports – from mapping challenges and objectives, to knowledge building, to brokering industry connections and relationships – all with a focus on maximizing ROI for our growing list of clients.


Esports Group has a nuanced understanding of the eSports market opportunity – its fans, the community, and industry landscape. We maintain deep relationships across the eSports industry. We know who to call to uncover insights and opportunities and get the deal done.

Strategic Consulting & Advisory

We’re your go-to partner for commercial ventures targeted at the eSports marketplace. We have the know-how and insight to assist through project design, launch and execution.

Creative Intelligence

Our secret sauce is hard earned perspective and insight on the eSports marketplace, which can take the form of:

  • Research and analysis
  • Brainstorming & concept development
  • Collaborative workshops

Premium Content

Leverage our position as content creators and thought leaders to diagram your company’s winning strategy in eSports: articles, reports, eBooks, and more.


Our practice is rooted in a fundamental understanding of eSports. We don't talk it, we breathe it. Esports Group is anchored to a lifelong passion for gaming, strong professional experience and a commitment to excellence. We work for brands, companies and investors to find the right fit for our customers without conflicts of interest.


In our fast-changing, digitally-connected world, authenticity is an invaluable commodity. eSports is the newest marketing platform authentic to the passions of today's generation. Esports Group helps companies navigate uncharted opportunities that lead to winning in the business of eSports.

eSports Group

My name is Alex Fletcher, the founder and president of eSports Group, LLC. As a lifelong gamer, athlete, and entrepreneur I'm proud and excited to be apart of the eSports industry. Like many others, my story began with a boy and his video game console. For me, it was the Super Nintendo Entertainment System that set ablaze my love for gaming. To this day, few memories top the hours I spent absorbed in the 16-bit heaven laden with titles like "Super Mario World 3" and "Star Fox." From those early childhood years to adulthood, I've watched gaming progress from being considered something "you grow out of" to mainstream cultural movement, and have enjoyed every second of it.

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