Two weeks ago, Nielsen released data from their study on engaging the U.S. eSports fan. Interestingly enough, the two infographics on the link point to a stark dissonance between what’s important to the eSports community and how brands are attempting to engage its members. Specifically, brands are assuming that the psychology of eSports enthusiasts are equivalent to that of traditional sports fans. As a result, they are missing the entire suite of opportunities that competitive gaming represents.
For more on the subject, see:
- Background on the Nielsen data – http://www.forbes.com/sites/richardprocter/2015/11/19/esports-nielsen-brands
- What brands should understand about eSports participation – http://blog.entivagroup.net/2015/11/the-esports-participation-goldmine/
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Alex Fletcher is founder & president at eSports Group, where he helps customers meet their eSports advisory & consulting needs. When Alex isn’t glued to a screen, he spends time with his wife, their two dogs, and pretends to learn Polish. Feel free to stalk him on Twitter – @FletchUnleashed